Advertising
August 17, 2015
Image from John Varvatos' Dark Rebel campaign
By Sarah Jones
U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.
{"ct":"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","iv":"05db5c7fc17f0f3dbf0f1b9d7eb80369","s":"41f66071cd4868f3"}
Share your thoughts. Click here