Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

John Varvatos inspires risk-taking with Dark Rebel campaign

August 17, 2015

Image from John Varvatos' Dark Rebel campaign Image from John Varvatos' Dark Rebel campaign

 

By Sarah Jones

U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
VIDEOS
More Videos

MORE IN Advertising
Dior builds five-story statement flagship in Beijing
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Seabourn to broadcast 2026 World Cup aboard luxury cruises
Rosewood London opens ski-inspired winter terrace
Louis Vuitton courts rapper Future as ‘Friend of the House’



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project