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March 25, 2026
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Travel and hospitality

Jumeirah scripts hospitality story in ‘Our Flame’

February 27, 2026

The luxury brand has launched “Our Flame,” a short film written and narrated by award-winning Emirati poet Shamma Al Bastaki. Image credit: Jumeirah Group

 

By Amirah Keaton

Hospitality brand Jumeirah Group is using cinematic effects to convey its commitment to the guest experience.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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