Marketing
March 8, 2022
Emma Chamberlain and Charli D’Amelio are Gen Z fixtures. Image credit: Louis Vuitton
By Sarah Ramirez
Understanding how the growing divide between millennial and Gen Z consumers manifests in unique visual worlds is essential for brands to authentically connect with those audiences.
{"ct":"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","iv":"ed9efb0e42bc03981a6e6b3bfc98eed7","s":"0862eb531d0e8c34"}
Share your thoughts. Click here