Today in luxury marketing:
Karl Lagerfeld shoots Cara Delevingne for Melissa magazine
Melissa, the Brazilian jelly-shoe giant, is also a mammoth publisher. Its in-house magazine, Plastic Dreams, boasts a circulation of 300,000 in Brazil, plus 70,000 copies abroad, WWD reports.
{"ct":"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","iv":"a3c169ed3c7e31a9dadede1465e980d0","s":"192d43cbbddc3fab"}