Today in luxury marketing:
Karl Lagerfeld shoots Cara Delevingne for Melissa magazine
Melissa, the Brazilian jelly-shoe giant, is also a mammoth publisher. Its in-house magazine, Plastic Dreams, boasts a circulation of 300,000 in Brazil, plus 70,000 copies abroad, WWD reports.
{"ct":"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","iv":"10f00107a2d5e4002dd228bd9b889efd","s":"ed5a6a2f39121ae6"}