- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"fbee10a7574d98f57d521a62b7641227","s":"0aa0eb0e71c55caf"}