
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"ee7aaa495eef15686a2f1280c4cde31c","s":"0d187ec62a9d1895"}