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Kate spade tries global marketing via new partnership

May 20, 2011

 

By Rachel Lamb

kate-spade-model-185Liz Claiborne-owned kate spade new york unleashed a comprehensive marketing plan in China to tap into the potential of one of the fastest-growing economies worldwide.

Kate spade is joining with E.Land Group to significantly increase the brand’s presence in China. The operation will exist under the name kate spade china and will commence around June 1.

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