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Multichannel

Belvedere taps Lady Gaga in multichannel marketing strategy

May 20, 2011

 

By Rachel Lamb

belvedere-gaga-185Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.

Belvedere and Lady Gaga hosted an exclusive party last week in London for special guests who were served branded vodka beverages. The brand typically tends to lean towards spokespersons and ambassadors in the music industry.

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  1. Call for nominations: Luxury Women to Watch 2023
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  3. Ruinart continues melding Champagne, art and the environment
  4. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
  5. Sotheby’s waves its flag, auctioning Virginia's ratification of U.S. Constitution
  6. Social, live commerce may be new, but here to stay
  7. Rémy Martin celebrates magic hour in multichannel effort
  8. Dolce & Gabbana blends artistry, seduction in Casa campaign
  9. Gucci unleashes pet apparel and accessories
  10. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
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