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July 14, 2020
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Fragrance and personal care

Kenzo’s Flower lifts spirits in music-heavy spot

April 12, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Brielle Jaekel

French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent.

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  1. Franco-American tussle over taxes adds wrinkle for luxury recovery
  2. Why digital mastery is the only option for today’s luxury brands
  3. How luxury brands should streamline their supply chain in case of another pandemic
  4. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  5. Navigating the dystopian future of luxury fashion
  6. Asian affluent consumers’ mindset post-pandemic
  7. How Moncler found the perfect recipe for China’s post-COVID-19 market
  8. Must-know basics of trade dress law for the luxury goods business
  9. Reimagining hotels with service culture and inobtrusive technology in new world order
  10. Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
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