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April 20, 2019
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Fragrance and personal care

Kenzo’s Flower lifts spirits in music-heavy spot

April 12, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Brielle Jaekel

French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Travel advisors are hottest new thing that never went away
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Kering’s Q1 revenues rise 21.9pc
  10. Register now: Women in Luxury conference New York May 9
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