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Dec. 17, 2018
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Fragrance and personal care

Kenzo’s Flower lifts spirits in music-heavy spot

April 12, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Brielle Jaekel

French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent.

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  1. Bleu de Chanel dives deep with new campaign
  2. Cities of luxury: Tokyo – Luxury Memo special report
  3. DFS Group tells personal stories to spur loyalty program enrollment
  4. Luxury travelers value experiences over dining, sightseeing: Resonance
  5. Travel advisors are hottest new thing that never went away
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Crystal Cruises entices bookings through brand-exclusive experiences
  10. Farfetch latest luxury retailer to launch on-the-go visual search
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