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Feb. 17, 2019
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Fragrance and personal care

Kenzo’s Flower lifts spirits in music-heavy spot

April 12, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Brielle Jaekel

French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Saks acts as cornerstone of Houston Galleria's $250M transformation
  9. Dior looks to virtual reality experience to showcase quality, craftsmanship
  10. Sergio Rossi and Eco-Age team up for green carpet collection
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