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Sep. 26, 2018
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Fragrance and personal care

Kenzo’s Flower lifts spirits in music-heavy spot

April 12, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Brielle Jaekel

French fashion label Kenzo is pulling consumers from the doldrums of winter to manifest the essence of spring with its own scent.

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  1. Day's wrap: Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé
  2. Registration closing soon: Luxury Marketing Forum New York Sept. 26
  3. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  4. Nordstrom prioritizes personalization in revamped loyalty program
  5. LVMH will resurrect Jean Patou with Guillaume Henry
  6. Neiman Marcus' talks to restructure debt are stalled
  7. Creating holiday experiences in-stores will be vital this season
  8. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  9. Milan Fashion Week, green fashion, Porsche and Dior - News briefs
  10. Registration closing soon: Luxury Marketing Forum New York Sept. 26
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