Luxury Daily
The authority in luxury news.
April 24, 2026
  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury brands are now limited in naming capacity
  4. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Balenciaga deploys new art series
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. A new vocabulary for luxury: The nine archetypes defining its future
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Kerastase up social media strategy through new search technology

March 1, 2012

 

By Rachel Lamb

Luxury fashion and makeup brands including high-end haircare line Kerastase and Flirt! cosmetics are upping their use of social media connectivity and search technology that pulls content from different platforms when users enter certain keywords.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury brands are now limited in naming capacity
  4. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Balenciaga deploys new art series
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. A new vocabulary for luxury: The nine archetypes defining its future
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval

Hermès posts 5.6pc rise in opening quarter sales
Tod’s Group finishes conservation work on Milan’s Palazzo Marino
Luxury brands are now limited in naming capacity