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April 23, 2026
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Lexus celebrates Leap Day via solo Pandora sponsorship

March 1, 2012

 

By Rachel Lamb

In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.’s Lexus used Leap Day to exclusively advertise on music service Pandora’s mobile and Internet channels.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury brands are now limited in naming capacity
  4. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Balenciaga deploys new art series
  9. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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