Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
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","iv":"8b0ccb527cbf3ab79269f68cad43ab47","s":"0b035ecfb27400e7"}
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