Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
{"ct":"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","iv":"ed9e27e71fe72e5ed3f11913282d3de3","s":"27a27167dd442ab8"}
Share your thoughts. Click here