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Fragrance and personal care

Kering, LVMH accelerate support to coronavirus-embattled France with arrival of masks, hand sanitizers

March 23, 2020

LVMH has repurposed its Guerlain perfume labs to make hand sanitizers for French hospitals and medical facilities fighting to stave off the spread of the COVID-19 coronavirus. Image credit: LVMH LVMH has repurposed its Guerlain perfume labs to make hand sanitizers for French hospitals and medical facilities fighting to stave off the spread of the COVID-19 coronavirus. Image credit: LVMH

 

By Luxury Daily News Service

Luxury conglomerates Kering and LVMH are pitching in with masks, hand sanitizers and donations to defend their French homeland against the further spread of the COVID-19 coronavirus pandemic.

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Women in Luxury 2020 New York conference moved to Wednesday, June 24
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