Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"ac1d2137d36bafafcd6bc5a5952ce656","s":"338502724b239cbd"}
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