Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"09298d4ede5310135607d954008d533c","s":"88fe481cdd4be2d8"}
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