Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
{"ct":"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","iv":"44259bf7712b14ee867daa3dba74721a","s":"3df2e517658382d1"}
Share your thoughts. Click here