Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"9d7c4c44957c00a7e54274472ee56fbf","s":"cedd3dfd2020fca8"}
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