Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"14a884a91a2f80c34e724b40db861ab1","s":"2225585c5c639982"}
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