Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"557e4d9e8111d5de094f3be6c4770641","s":"9b02868f39fd8c90"}
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