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Krug leverages brand reputation via Master Sommelier ambassador

October 31, 2012

 

Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand's first U.S. ambassador rather than tapping a celebrity personality.

Mr. Cauble was inducted into the Court of Master Sommeliers in July and is one of fewer than 130 Master Sommeliers in the United States. Instead of relying on a celebrity to boost the brand image with his or her mass appeal, Krug seems to aligning its storied brand ideals with the choice of a new brand ambassador.

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