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Multichannel

Lexus inspires consumers to live loudly with LS campaign

October 31, 2012

 

Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.

The 2013 LS line features the first LS F Sport that comes with its own marketing campaign to highlight the lifestyle of its drivers. The campaign centers on four pillars: fashion, entertainment, epicurean and travel.

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