Research
April 21, 2015
Watch brands are often reluctant to offer ecommerce
By Kay Sorin
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
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","iv":"b8a34d1445db2b1e7d82a19250e2e14c","s":"501c590cf1c123b8"}
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