Research
April 21, 2015
Watch brands are often reluctant to offer ecommerce
By Kay Sorin
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
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","iv":"1144767e7ad054668e5747a3ee1e3556","s":"2f0a7cb4be3108e1"}
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