Research
April 21, 2015
Watch brands are often reluctant to offer ecommerce
By Kay Sorin
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
{"ct":"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","iv":"bd65da8368b4d301feb7228dad98ff07","s":"ae79ebc69176e921"}
Share your thoughts. Click here