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Research

L2 Think Tank: Michael Kors, IWC top Facebook IQ

June 13, 2012

 

By Rachel Lamb

Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior, Oscar de la Renta and Tiffany & Co. rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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