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Fragrance and personal care

La Mer appeals to sophisticated men for its skincare line

July 25, 2017

La Mer partners with Mr Porter for skincare promotion

 

By Brielle Jaekel

Estée Lauder Cos.’ Crème de la Mer is creating a series of content for the audience of Mr Porter to gain visibility for its men’s skincare line.

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  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer
  9. 10 new trends in fashion retail
  10. The Douyin KOL helping luxury tap China’s lower-tier cities
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