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July 6, 2022
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Fragrance and personal care

La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Promotional image for La Mer's Made for Pinterest effort Promotional image for La Mer's Made for Pinterest effort

 

By Jen King

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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  1. Prime Day proves fruitful for both Amazon and competitors
  2. Gucci joins Ellen MacArthur Foundation in circularity strategy
  3. Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
  4. Dior steps up bid for China’s untapped wellness sector
  5. Q2 luxury real estate: Time on market to increase for luxury listings
  6. Free webinar: 5 trends in the luxury goods industry
  7. New York, Hamptons see double-digit super-prime sales growth
  8. Salvatore Ferragamo celebrates travel with capsule collection
  9. Lexus illustrates futuristic feel, expansive capabilities for sales event
  10. Day’s wrap: Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
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