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June 25, 2019
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Fragrance and personal care

La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Promotional image for La Mer's Made for Pinterest effort Promotional image for La Mer's Made for Pinterest effort

 

By Jen King

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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  1. David Yurman celebrates summer, Solari collection on site
  2. Louboutin takes up space in childhood hangout
  3. Affluent consumers unsatisfied with luxury marketing: YouGov
  4. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  5. Positive feedback, relevant information key to drawing in new consumers
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Mercedes allows long-term test drives for confident purchases
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  10. Perrier-Jouët pops up in Paris for nature-themed event
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