Fragrance and personal care

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Floris London hosts happy hour, tea centered on summer scents

May 22, 2015

British perfumer Floris London is inviting consumers to “thirsty Thursdays” at its 89 Jermyn Street boutique to explore its By Request summer fragrance.

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Armani sculpts beauty awareness in dedicated #Atribute space

May 21, 2015

Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.

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Fortnum & Mason expands offerings with in-store spa for consumers

May 21, 2015

British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.

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Dior takes consumers behind-the-scenes at Cannes Film Festival

May 20, 2015

French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.

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Printemps pays homage to iconic scents with olfactory events

May 20, 2015

French department store chain Printemps is celebrating its 150-year heritage of honoring fragrances with a series of in-store events.

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Dolce & Gabbana beautifies streets of Milan in branded rickshaw

May 19, 2015

Italian fashion brand Dolce & Gabbana is traversing the city of Milan in a beauty branded truck to promote its cosmetics collection.

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Estée Lauder cooks up nostalgia using founder’s recipe

May 19, 2015

Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.

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Prada brings back limited-edition scents for permanent fragrance line

May 15, 2015

Italian apparel and accessories house Prada launched its Infusion fragrance collection in 2007 as a limited-edition, but in 2015 it will return as a permanent line.

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Guerlain asks for consumer selfies to continue blogger effort

May 14, 2015

French beauty brand Guerlain is expanding its Terracotta blogger initiative with a consumer-facing tie-in.

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Miu Miu names “Miu Miu personified” as fragrance ambassador

May 14, 2015

Prada-owned fashion label Miu Miu plans to enter the fragrance sector with actress Stacy Martin as the face of the scent and corresponding advertising effort.

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