Fragrance and personal care

  • No categories


Jimmy Choo updates fall/winter ads to reflect inaugural men’s fragrance

September 22, 2014

British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.

Share on FacebookShare on LinkedInShare on Twitter

Dolce & Gabbana targets established consumers with youth-restoring cosmetic

September 18, 2014

Italian fashion house Dolce & Gabbana is targeting older female consumers by promising a youthful look through the use of its “Lift” beauty products.

Share on FacebookShare on LinkedInShare on Twitter

Dior releases foundation with Natalie Portman for improved complexions

September 17, 2014

French atelier Christian Dior is drawing on Hollywood tropes to drive interest in its latest foundation.

Share on FacebookShare on LinkedInShare on Twitter

Kenzo seduces consumers with provocative fragrance campaign

September 17, 2014

French fashion label Kenzo is introducing its latest perfume, Jeu d’Adour, through a digital poker-themed campaign.

Share on FacebookShare on LinkedInShare on Twitter

Bottega Veneta aims for timelessness via brand codes in Knot effort

September 16, 2014

Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.

Share on FacebookShare on LinkedInShare on Twitter

Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty

September 15, 2014

French fashion label Jean Paul Gaultier’s spring/summer 2015 runway show later this month will be the brand’s last ready-to-wear presentation.

Share on FacebookShare on LinkedInShare on Twitter

La Mer shares relaxation tips to promote latest skin care product

September 15, 2014

Estée Lauder Cos.’s La Mer is allowing consumers to experience its new Intensive Revitalizing Mask digitally before the product lands at beauty counters.

Share on FacebookShare on LinkedInShare on Twitter

Burberry shortens path to purchase with Twitter’s In Tweet Purchases

September 10, 2014

British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.

Share on FacebookShare on LinkedInShare on Twitter

Penhaligon’s to be official scent of London Fashion Week

September 5, 2014

British fragrance house Penhaligon’s will once again provide the official scent of London Fashion Week.

Share on FacebookShare on LinkedInShare on Twitter

Estée Lauder films model muses to inspire consumers

September 5, 2014

Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.

Share on FacebookShare on LinkedInShare on Twitter