British perfumer Floris London is inviting consumers to “thirsty Thursdays” at its 89 Jermyn Street boutique to explore its By Request summer fragrance.
Fragrance and personal care
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Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.
British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.
French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.
French department store chain Printemps is celebrating its 150-year heritage of honoring fragrances with a series of in-store events.
Italian fashion brand Dolce & Gabbana is traversing the city of Milan in a beauty branded truck to promote its cosmetics collection.
Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.
Italian apparel and accessories house Prada launched its Infusion fragrance collection in 2007 as a limited-edition, but in 2015 it will return as a permanent line.
French beauty brand Guerlain is expanding its Terracotta blogger initiative with a consumer-facing tie-in.
Prada-owned fashion label Miu Miu plans to enter the fragrance sector with actress Stacy Martin as the face of the scent and corresponding advertising effort.