Fragrance and personal care


Google, Microsoft cofound DMARC to better defend email authentication

January 31, 2012

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”


Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

January 30, 2012

British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

YSL boosts New York Times ads with free shipping promise

January 30, 2012

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

Vanity Fair ads indicative of affluent consumer confidence

January 13, 2012

Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.

Top 10 luxury marketing ideas in 2011

January 3, 2012

Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.

Departures uses travel ads to promote peace-of-mind in 2012

December 21, 2011

American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry.

Top 10 luxury branded holiday 2011 videos

December 14, 2011

Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

Architectural Digest ad fill rate jumps 112pc year over year

December 12, 2011

Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.

Chanel, Dior honored for beauty marketing prowess by WWD

December 9, 2011

NEW YORK – Prestige beauty brands such as Chanel, Dior, Oscar de la Renta, L’Oreal and Lancome were honored by Women’s Wear Daily’s Beauty Inc. publication which lauded products, executives and campaigns in an exclusive event yesterday.

Chanel taps Vogue supplement to spark holiday gift-giving

November 23, 2011

Using Condé Nast’s Vogue magazine as audience leverage, fashion house Chanel incorporated a Christmas-themed supplement pushing its famed No. 5 fragrance.