Fragrance and personal care

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The “Next 15″ will drive 80pc of emerging market growth by 2025: report

July 30, 2014

As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.

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Shiseido builds product awareness via consumer research

July 29, 2014

Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.

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Four Seasons Buenos Aires connects guests with local perfumer

July 29, 2014

Four Seasons Buenos Aires, Argentina, is offering guests the opportunity to create their own signature scent.

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Luxury retailers outspent brands on paid search in 2013: report

July 28, 2014

A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Armani aims for privé collection approachability via beauty effort

July 25, 2014

Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.

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Christian Louboutin uses shoe imagery to launch nail polish line

July 24, 2014

French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.

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Saks taps social responsibility with annual Beauty Editor’s Day

July 23, 2014

U.S. department store chain Saks Fifth Avenue is continuing its involvement with the Look Good Feel Better organization for the third annual Beauty Editor’s Day Aug. 7.

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La Mer personalizes oceans’ importance via interactive map

July 22, 2014

Estée Lauder Cos.’ Crème de la Mer is exploring the beauty of the world’s oceans with an interactive map function to generate conversation about conservation efforts.

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Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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