Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
Fragrance and personal care
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Swiss skincare maker La Prairie is expanding its retail footprint by keeping travelers in mind.
Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.
French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton recorded a 4 percent increase in revenue, or $34 million, during the first nine months of 2014.
Italian menswear label Brioni is encapsulating the feeling of wearing one of its Su Misura suits with a new scent.
Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
British fragrance maker Penhaligon’s is continuing its support of men’s health awareness through its participation in Movember.
The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.
British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.