Luxury conglomerate Moët Hennessy Louis Vuitton is again inviting consumers into its heritage sites through a group-wide event.
Fragrance and personal care
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Beauty marketer Lancôme is further rewarding its loyalty members by enabling them to cash in their points for gifts and experiences from a handful of partners.
French couture house Christian Dior is taking consumers along for the ride in an introspective campaign starring Johnny Depp.
British footwear and accessories label Jimmy Choo is inspiring its audience to live a daring lifestyle fitting of its latest fragrance, Illicit.
French footwear label Christian Louboutin has expanded its recently launched beauty collection to include high heel-inspired lipsticks.
The United Kingdom’s luxury market is worth $49.5 billion, with that number forecast to increase to $78 billion to $87 billion by 2019, according to a new report from Walpole.
French fashion house Nina Ricci is sugarcoating its communications for the annual Les Délices de Nina fragrance interpretation.
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
Swiss skincare marketer La Prairie is expanding the reach of its signature Skin Caviar line through a new formula meant to appeal to a global consumer base.
Beauty marketer Estée Lauder is expanding its campaign for Modern Muse with a series of short videos starring model Kendall Jenner, which will be featured on the Web site of Condé Nast’s Vogue.