Although World Water Day was March 22, Italian fashion house Giorgio Armani is extending its philanthropic involvement with UNICEF USA’s Tap Project through June.
Fragrance and personal care
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Shiseido-owned Clé de Peau Beauté is introducing its products to a wider consumer demographic through an outdoor installation commissioned by architect Shigeru Ban.
Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.
Italian label Giorgio Armani is continuing to champion UNICEF’s Tap Project through special beauty products.
Guided selling tactics are used by the majority of beauty marketers to encourage discovery, exploration and decision-making, but brands often make tactical missteps that diminish effectiveness, according to a new report by L2.
Italy’s Bulgari is drawing inspiration from fine art and the sea to market its latest fragrance to “charismatic and radiant” female consumers.
Beauty marketer Guerlain is teaming up with the New York Botanical Garden on its Orchid Evenings to promote its line centered on the flower.
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.
Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.