French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.
Fragrance and personal care
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U.S. fashion label Tom Ford is personifying its latest lipstick collection using the names of men who have left an impression on the eponymous founder over the course of his life and career.
Luxury conglomerate Moët Hennessy Louis Vuitton is participating in Employment for People with Disabilities Week.
Beauty marketer Estée Lauder has signed reality television star-turned high fashion model Kendall Jenner as its latest face.
Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.
French footwear label Christian Louboutin has unveiled a limited-edition nail lacquer bottle with an asking price on par with a pair of its coveted pumps.
French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.
Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.
NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.