French couture house Christian Dior is inviting consumers to bask in the sun with its beach-inspired Tie Dye look campaign.
Fragrance and personal care
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Luxury Daily’s live news from Apr. 24 – Jimmy Choo continues wedding celebrations on Instagram; Abercrombie & Kent aims to change lives in Zambia; Estée Lauder chooses Eva Mendes for fall 2015 campaign; Mikimoto and Ladurée offer pearl-inspired macaroons.
Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign.
Department store chain Saks Fifth Avenue is showcasing its spring beauty offerings with a special storewide celebration featuring beauty-themed garden installations.
Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.
French fashion house Chanel is curating Mother’s Day present ideas with an experience found only on its own ecommerce site.
British retailer Harrods is bringing its involvement in the RHS Chelsea Flower Show in-stores through a host of initiatives throughout May.
French fashion house Chanel is encouraging personalization through a limited-edition collection of graphic cases for its iconic Chanel N°5 scent.
Canadian department store chain Holt Renfrew is providing creative inspiration for consumers to expand their makeup repertoire through its spring beauty magazine.
British department store Fortnum & Mason is spreading awareness for its new fragrance and beauty space inside its Piccadilly location through a collaboration with Harper’s Bazaar.