Fragrance and personal care

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Armani highlights successful charity work via social content

March 27, 2015

Although World Water Day was March 22, Italian fashion house Giorgio Armani is extending its philanthropic involvement with UNICEF USA’s Tap Project through June.

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Clé de Peau Beauté uses cosmetic compacts to explore light, darkness in Venice

March 24, 2015

Shiseido-owned Clé de Peau Beauté is introducing its products to a wider consumer demographic through an outdoor installation commissioned by architect Shigeru Ban.

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Vogue opens its address book for City Directory content

March 23, 2015

Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.

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Armani gets consumers involved in UNICEF campaign through beauty line

March 18, 2015

Italian label Giorgio Armani is continuing to champion UNICEF’s Tap Project through special beauty products.

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Siloing guided selling tactics harmful to beauty sector conversions: L2

March 18, 2015

Guided selling tactics are used by the majority of beauty marketers to encourage discovery, exploration and decision-making, but brands often make tactical missteps that diminish effectiveness, according to a new report by L2.

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Bulgari leads consumers to the sea for first Aqua fragrance for women

March 16, 2015

Italy’s Bulgari is drawing inspiration from fine art and the sea to market its latest fragrance to “charismatic and radiant” female consumers.

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Guerlain appeals to flower fans through Orchid Evenings

March 13, 2015

Beauty marketer Guerlain is teaming up with the New York Botanical Garden on its Orchid Evenings to promote its line centered on the flower.

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Instagram acts as moisturizer to preserve Facebook’s appeal: L2

March 13, 2015

Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.

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Givenchy personifies beauty products to highlight emotional appeal

March 12, 2015

French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.

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Lancôme continues fashion crossovers with Versus Versace capsule

March 11, 2015

Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.

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