Fragrance and personal care

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.

Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.

American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry.

Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.

NEW YORK – Prestige beauty brands such as Chanel, Dior, Oscar de la Renta, L’Oreal and Lancome were honored by Women’s Wear Daily’s Beauty Inc. publication which lauded products, executives and campaigns in an exclusive event yesterday.

Using Condé Nast’s Vogue magazine as audience leverage, fashion house Chanel incorporated a Christmas-themed supplement pushing its famed No. 5 fragrance.