Fragrance and personal care


Chanel improves digital brand experience with mobile site

May 22, 2013

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.


La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

Donna Karan aims for fragrance sales via social personality quiz

May 14, 2013

U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer’s personality.

Givenchy ups mobile traffic via product QR code

May 9, 2013

French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.

Origins president: 5 lessons for targeting Chinese luxury consumers

April 24, 2013

DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.

Top 10 luxury brand social videos of Q1

April 8, 2013

Luxury marketers pushed their new collections and brand identities through social videos during the first quarter of 2013.

Prada delights aspirational consumers with Candy fragrance film

April 4, 2013

Italian fashion house Prada is engaging its digital audience with a short film that tells the story of a love triangle involving a character named after a new fragrance.

Dior parades exclusive colors via one-day Twitter activation

March 28, 2013

Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.

Chanel aims for aspirational buy with new beauty line

March 28, 2013

Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.

Ritz-Carlton boosts guest experience through Asprey partnership

February 28, 2013

Hotel chain Ritz-Carlton is partnering with Asprey to boost the hotel experience by offering the British jeweler and silvermith’s amenities in every guestroom.