Fragrance and personal care

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Evolving retail expectations require enhanced experiences in-store: report

July 2, 2015

The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.

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Burberry illuminates its signature beauty style for summer

July 2, 2015

British fashion label Burberry is teaching consumers how to create its “signature fresh glow” through a beauty tutorial experienced within an email.

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China slowdown offset by “high-speed” households: report

June 30, 2015

High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.

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La Mer continues ocean conservation efforts with National Geographic collaboration

June 30, 2015

Estée Lauder Cos.’ Crème de la Mer is furthering its conservation efforts this year by partnering with National Geographic to promote ocean exploration and preservation.

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Penhaligon’s expands “Gentlemen” outreach via social photo contest

June 29, 2015

British fragrance house Penhaligon’s is looking for the ultimate #VeryPenhaligons gentlemen through a social campaign.

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Lalique guides consumers through cosmopolitan cities via social raffle

June 29, 2015

French lifestyle brand Lalique has captured the quintessence of its brand lifestyle through a fragrance that evokes the “soul” of the house.

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Saks drives summer foot traffic via day-long circus event

June 24, 2015

Department store chain Saks Fifth Avenue is inviting consumers under the beauty “big top” at its New York flagship on June 25.

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Lancôme, Estée Lauder among best known beauty brands in China: report

June 22, 2015

In China, 68 percent of consumers rely on ecommerce to purchase prestige personal care products, according to a new report by Bomoda.

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Balmain maintains brand consistency with latest fragrance release

June 19, 2015

French fashion house Balmain is starting off the summer right with a new short video for its latest men’s fragrance.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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