French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
Fragrance and personal care
Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer’s personality.
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
Luxury marketers pushed their new collections and brand identities through social videos during the first quarter of 2013.
Italian fashion house Prada is engaging its digital audience with a short film that tells the story of a love triangle involving a character named after a new fragrance.
Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.
Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
Hotel chain Ritz-Carlton is partnering with Asprey to boost the hotel experience by offering the British jeweler and silvermith’s amenities in every guestroom.