Fragrance and personal care

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Burberry strengthens ties to Asia with Beauty Box concept store

December 19, 2014

British fashion house Burberry is expanding the footprint of its Beauty Box concept store with an opening in Seoul, South Korea.

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Kenzo Parfums stops traffic with decorated Flower bus

December 19, 2014

Parisian fashion label Kenzo aimed to build awareness for its Flower by Kenzo fragrance by driving around the streets of Paris.

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Mandarin Oriental and Dior partner for guest package

December 18, 2014

The Landmark Mandarin Oriental, Hong Kong is teaming with Dior to offer guests a package for the holiday season.

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Harper’s Bazaar increases contest participation with Instagram tie-in

December 16, 2014

Hearst-owned publication Harper’s Bazaar is searching for five female readers, of various ages, who personify chic style, inspired beauty and a passion for life for its annual “Fabulous at Every Age” initiative.

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Coty optimizes for mobile to provide modern showcase for brands

December 15, 2014

Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.

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Estée Lauder curates gift guide with help from Aerin

December 12, 2014

Beauty marketer Estée Lauder is highlighting its family connections with a holiday Instagram takeover by Aerin Lauder, granddaughter of the cosmetic company’s eponymous founder.

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YSL Beauté creates bespoke tutorials using Google Glass

December 11, 2014

French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.

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DVF, Lancôme makes gift giving stress-free with ecommerce feature

December 11, 2014

Diane von Furstenberg and Lancôme are among the retailers using Loop Commerce’s e-gifting tool this holiday season to let consumers send a thoughtful gift without worrying about specifics like size or color.

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In China quality, exclusivity outweighs price when purchasing luxury goods: survey

December 8, 2014

If marketers have learned anything from the development of emerging markets, compared to that of the United States, it is that understanding consumers’ psyches and how luxury goods are approached is essential to success, according to a new survey from Agility Research & Strategy.

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Madison Avenue boutiques join forces for charitable shopping event

December 5, 2014

The high-end boutiques that line New York’s Madison Avenue are planning to pool together proceeds from a philanthropic night of holiday shopping Dec. 6 to benefit The Society of Memorial Sloan Kettering Cancer Center.

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