Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.
Fragrance and personal care
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British perfumer Floris London is giving consumers a glimpse into its bevy of ingredients using specific boards on Pinterest.
Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.
Spanish group Puig has acquired British perfume house Penhaligon’s, which takes affect Jan. 23.
Beauty marketer Estée Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.
Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.
British menswear brand Alfred Dunhill has released its first fragrance under the newly appointed creative director, John Ray.
U.S. fashion label Marc Jacobs is adding to its cosmetic arsenal with a luxury lipstick it promises will last.
Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.
Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.