From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
Fragrance and personal care
- No categories
Beauty marketer SK-II is educating consumers that it is never too early or too late to prevent skin aging with its integrated marketing campaign #ChangeDestiny.
More than a third of luxury buyers plan to spend a higher amount on holiday gifts this year than in 2014, but brands are already too late, according to a new report from Shullman Research Center.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
U.S. fashion label Marc Jacobs is seducing consumers with an intimate campaign for its sensual Decadence fragrance.
Estée Lauder Cos.’ Crème de la Mer is introducing it latest skincare serum, Genaissance, through sponsored content housed on social network Facebook.
French fashion house Chanel is encouraging consumers to sing the blues through a Tumblr campaign promoting its latest blue-hued cosmetic collection.
Beauty marketer Estée Lauder is showcasing the lasting effects of its new Double Wear Makeup To Go Liquid Compact with a campaign that paints the product as the life of the party.
During September, Childhood Cancer Awareness Month, a number of brands are doing their part to put a spotlight on the cause through partnerships with St. Jude Children’s Research Hospital.
French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.