Fragrance and personal care

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Gucci enters beauty realm with sensual take on the modern woman

September 30, 2014

Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Giorgio Armani says sì to fragrance exploration

September 30, 2014

Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

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Dolce & Gabbana turns to Italian roots with sponsored content on The Cut

September 29, 2014

Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.

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Chanel examines red color code with cult classic nail polishes

September 26, 2014

French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.

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Dior connects fragrance to fashion in new tome

September 25, 2014

French couture house Christian Dior is celebrating the history of its iconic scents with a new book.

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Givenchy helps find Mister Right via beauty product personification

September 24, 2014

French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game.

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Bentley taps Lalique for limited-edition fragrance

September 23, 2014

British automaker Bentley is amplifying the luxury of its men’s fragrance line with an exclusive edition by French crystal manufacturer Lalique.

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Jean Paul Gaultier creates persona for fragrance via social campaign

September 23, 2014

French fashion label Jean Paul Gaultier is launching a fragrance with a branded hashtag that allows the scent to develop a voice through dedicated social media pages.

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Jimmy Choo updates fall/winter ads to reflect inaugural men’s fragrance

September 22, 2014

British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.

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Dolce & Gabbana targets established consumers with youth-restoring cosmetic

September 18, 2014

Italian fashion house Dolce & Gabbana is targeting older female consumers by promising a youthful look through the use of its “Lift” beauty products.

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