Fragrance and personal care

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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Dior weaves codes and trends together in digital nail polish promotion

April 17, 2014

French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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Chanel serializes beauty tutorial video to uphold interest

April 11, 2014

French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.

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Lancôme uses banner ads and pop-ups to catch consumer attention

April 10, 2014

French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.

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Dior uses multifaceted digital campaign to launch new lip product

April 9, 2014

French fashion house Dior is spreading the message that its new Dior Addict Fluid Stick is not a lipstick with a multi-platform campaign.

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Top 10 luxury branding efforts of Q1

April 7, 2014

Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.

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Bulgari connects use of precious stones with Omnia fragrance line

April 7, 2014

Italy’s Bulgari is expanding its Omnia fragrance collection with the addition of the Indian Garnet scent to forge a connection between the jeweler’s work with the precious stone in its designs to its perfume portfolio.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad

April 7, 2014

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.

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