Fragrance and personal care

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Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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Givenchy encourages consumer involvement via layered fragrances

February 26, 2015

French fashion label Givenchy is allowing consumers to create their own scent profile each time they wear Ange ou Démon Le Parfum & Accord Illicite, a fragrance duo.

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Luxury brands help consumers obtain their own Oscars glamour

February 24, 2015

While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment.

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Dolce & Gabbana refreshes Light Blue for summer

February 23, 2015

Italian fashion house Dolce & Gabbana is looking forward to the summer months with the upcoming release of limited-edition Light Blue scents.

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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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Lancôme celebrates 80th anniversary with heritage-focused social video

February 20, 2015

Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.

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Chanel consumers meet Misia through fragrance email blast

February 19, 2015

French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.

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Dior skincare line appeals to range of consumers with natural look

February 18, 2015

French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.

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Giorgio Armani Beauty urges women to say yes

February 17, 2015

Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.

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Chloé connects with consumers over New York love stories

February 13, 2015

French fashion label Chloé is appealing to fashionable romantics with Valentine’s Day-themed sponsored on New York magazine’s The Cut.

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