British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Fragrance and personal care
- No categories
French fashion label Givenchy is allowing consumers to create their own scent profile each time they wear Ange ou Démon Le Parfum & Accord Illicite, a fragrance duo.
While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment.
Italian fashion house Dolce & Gabbana is looking forward to the summer months with the upcoming release of limited-edition Light Blue scents.
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.
French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.
French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.
Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.
French fashion label Chloé is appealing to fashionable romantics with Valentine’s Day-themed sponsored on New York magazine’s The Cut.