Beauty marketer Estée Lauder is acquiring skincare brand Rodin olio lusso under undisclosed terms.
Fragrance and personal care
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After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.
French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.
British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.
Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.
Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.
French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
Swiss skincare maker La Prairie is expanding its retail footprint by keeping travelers in mind.
Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.