British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.
Fragrance and personal care
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Italian fashion house Dolce & Gabbana is targeting older female consumers by promising a youthful look through the use of its “Lift” beauty products.
French atelier Christian Dior is drawing on Hollywood tropes to drive interest in its latest foundation.
French fashion label Kenzo is introducing its latest perfume, Jeu d’Adour, through a digital poker-themed campaign.
Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.
French fashion label Jean Paul Gaultier’s spring/summer 2015 runway show later this month will be the brand’s last ready-to-wear presentation.
Estée Lauder Cos.’s La Mer is allowing consumers to experience its new Intensive Revitalizing Mask digitally before the product lands at beauty counters.
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
British fragrance house Penhaligon’s will once again provide the official scent of London Fashion Week.
Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.