Fragrance and personal care

  • No categories


LVMH to offer inside look at houses through public event

September 3, 2015

Luxury conglomerate Moët Hennessy Louis Vuitton is again inviting consumers into its heritage sites through a group-wide event.

Share on FacebookShare on LinkedInShare on Twitter

Lancôme gives Elite Rewards members VIP treatment through partnerships

September 3, 2015

Beauty marketer Lancôme is further rewarding its loyalty members by enabling them to cash in their points for gifts and experiences from a handful of partners.

Share on FacebookShare on LinkedInShare on Twitter

Dior embarks on soul-searching journey in Johnny Depp-fronted campaign

September 3, 2015

French couture house Christian Dior is taking consumers along for the ride in an introspective campaign starring Johnny Depp.

Share on FacebookShare on LinkedInShare on Twitter

Jimmy Choo engages in risky behavior to launch Illicit scent

September 3, 2015

British footwear and accessories label Jimmy Choo is inspiring its audience to live a daring lifestyle fitting of its latest fragrance, Illicit.

Share on FacebookShare on LinkedInShare on Twitter

Christian Louboutin shifts focus, uses jewelry as lipstick inspiration

September 2, 2015

French footwear label Christian Louboutin has expanded its recently launched beauty collection to include high heel-inspired lipsticks.

Share on FacebookShare on LinkedInShare on Twitter

$50B UK luxury market could almost double by end of decade

September 2, 2015

The United Kingdom’s luxury market is worth $49.5 billion, with that number forecast to increase to $78 billion to $87 billion by 2019, according to a new report from Walpole.

Share on FacebookShare on LinkedInShare on Twitter

Nina Ricci sweetens gaming participation via fragrance giveaway

August 28, 2015

French fashion house Nina Ricci is sugarcoating its communications for the annual Les Délices de Nina fragrance interpretation.

Share on FacebookShare on LinkedInShare on Twitter

Chanel checks the charts with astrological Instagram effort

August 26, 2015

French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

Share on FacebookShare on LinkedInShare on Twitter

La Prairie provides digital “compass” to navigate Skin Caviar additions

August 26, 2015

Swiss skincare marketer La Prairie is expanding the reach of its signature Skin Caviar line through a new formula meant to appeal to a global consumer base.

Share on FacebookShare on LinkedInShare on Twitter

Estée Lauder furthers Modern Muse campaign in Vogue vignettes

August 25, 2015

Beauty marketer Estée Lauder is expanding its campaign for Modern Muse with a series of short videos starring model Kendall Jenner, which will be featured on the Web site of Condé Nast’s Vogue.

Share on FacebookShare on LinkedInShare on Twitter