Fragrance and personal care

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Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

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Guerlain touts brand know-how with heritage content hub

October 23, 2014

French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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La Prairie opens first hotel boutique to appeal to spa lovers

October 20, 2014

Swiss skincare maker La Prairie is expanding its retail footprint by keeping travelers in mind.

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Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

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Chanel illuminates the new modern female with N°5 campaign

October 16, 2014

French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.

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LVMH’s organic revenue rises 4pc with leather goods leading momentum

October 14, 2014

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton recorded a 4 percent increase in revenue, or $34 million, during the first nine months of 2014.

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Brioni points to bespoke tailoring with fragrance

October 13, 2014

Italian menswear label Brioni is encapsulating the feeling of wearing one of its Su Misura suits with a new scent.

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Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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Penhaligon’s builds community awareness through Movember campaign

October 8, 2014

British fragrance maker Penhaligon’s is continuing its support of men’s health awareness through its participation in Movember.

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