Fragrance and personal care

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Chanel competes with online deals through limited-time shipping offer

November 21, 2014

French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.

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Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch

November 18, 2014

U.S. fashion label Tom Ford is personifying its latest lipstick collection using the names of men who have left an impression on the eponymous founder over the course of his life and career.

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LVMH crafts educational events to support people with disabilities

November 17, 2014

Luxury conglomerate Moët Hennessy Louis Vuitton is participating in Employment for People with Disabilities Week.

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Estée Lauder keeps up with fashion by signing Kendall Jenner

November 17, 2014

Beauty marketer Estée Lauder has signed reality television star-turned high fashion model Kendall Jenner as its latest face.

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Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

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Christian Louboutin unveils $675 limited-edition holiday polish

November 13, 2014

French footwear label Christian Louboutin has unveiled a limited-edition nail lacquer bottle with an asking price on par with a pair of its coveted pumps.

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Guerlain to display rare fragrance decanters for charity

November 13, 2014

French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.

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Moschino introduces new fragrance in teddy bear form

November 11, 2014

Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.

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Storytelling success requires the right partners

November 11, 2014

NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

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