Fragrance and personal care

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Positive Luxury’s Trust Button offers transparency to luxury goods market

January 28, 2015

Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.

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Floris London crafts ingredient showcase to better consumer journey

January 26, 2015

British perfumer Floris London is giving consumers a glimpse into its bevy of ingredients using specific boards on Pinterest.

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La Prairie creates shoppable moments through content

January 26, 2015

Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.

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Puig acquires Penhaligon’s to further prestige fragrance positioning

January 23, 2015

Spanish group Puig has acquired British perfume house Penhaligon’s, which takes affect Jan. 23.

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Estée Lauder slips on a #LittleBlackPrimer to target social millennials

January 23, 2015

Beauty marketer Estée Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.

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Neiman Marcus generates personalized recommendations with beauty questionnaire

January 23, 2015

Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.

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Alfred Dunhill offers new scent in London prior to global release

January 21, 2015

British menswear brand Alfred Dunhill has released its first fragrance under the newly appointed creative director, John Ray.

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Marc Jacobs personifies personal muses as lipsticks

January 21, 2015

U.S. fashion label Marc Jacobs is adding to its cosmetic arsenal with a luxury lipstick it promises will last.

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Roberto Cavalli reinterprets Garden of Eden for latest fragrance effort

January 21, 2015

Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.

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Dolce & Gabbana defines new generation of men via fragrance spot

January 20, 2015

Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.

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