Fragrance and personal care

  • No categories


Estée Lauder adds Rodin olio lusso to beauty line

October 31, 2014

Beauty marketer Estée Lauder is acquiring skincare brand Rodin olio lusso under undisclosed terms.

Share on FacebookShare on LinkedInShare on Twitter

French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

Share on FacebookShare on LinkedInShare on Twitter

Dior conceptualizes fragrance origin with interactive video

October 29, 2014

French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.

Share on FacebookShare on LinkedInShare on Twitter

Burberry curates runway beauty look to spur new product interest

October 27, 2014

British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.

Share on FacebookShare on LinkedInShare on Twitter

La Mer targets jetsetters with skin-protecting travel regimen

October 27, 2014

Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.

Share on FacebookShare on LinkedInShare on Twitter

Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

Share on FacebookShare on LinkedInShare on Twitter

Guerlain touts brand know-how with heritage content hub

October 23, 2014

French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

Share on FacebookShare on LinkedInShare on Twitter

Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

Share on FacebookShare on LinkedInShare on Twitter

La Prairie opens first hotel boutique to appeal to spa lovers

October 20, 2014

Swiss skincare maker La Prairie is expanding its retail footprint by keeping travelers in mind.

Share on FacebookShare on LinkedInShare on Twitter

Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

Share on FacebookShare on LinkedInShare on Twitter