France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.
Fragrance and personal care
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Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.
French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
Aerin Lauder’s Aerin Beauty is building awareness for its fragrance range with a microsite that emphasizes featured botanicals found in its signature line of scents.
Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male who shops its designs.
Italian fashion label Dolce & Gabbana wove a love story between a farmhand and an aristocrat for its new Dolce perfume.
French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.
France’s Christian Dior is sharing its beauty secrets with enthusiasts by providing tips to achieve curated looks using the maison’s Diorskin Nude Tan powder.
Beauty marketer Estée Lauder is introducing its latest Pure Color Envy sculpting lipstick with an online boutique that combines user-generated content with interactive features that explore the range.