As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.
Fragrance and personal care
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Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.
Four Seasons Buenos Aires, Argentina, is offering guests the opportunity to create their own signature scent.
A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.
Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.
French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.
U.S. department store chain Saks Fifth Avenue is continuing its involvement with the Look Good Feel Better organization for the third annual Beauty Editor’s Day Aug. 7.
Estée Lauder Cos.’ Crème de la Mer is exploring the beauty of the world’s oceans with an interactive map function to generate conversation about conservation efforts.
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.