NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.
Fragrance and personal care
From collaborative art installations to displaying iconic pieces of jewelry, nearly every brand has curated a museum exhibit to showcase their heritage and identity from their own perspective.
Estée Lauder Cos.’ La Mer partnered with French jeweler Boucheron to create a limited-edition decanter for its Crème de la Mer moisturizing lotion that is available exclusively at London department store Harrods to appeal to affluent consumers.
Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
Parisian couturier Jean Paul Gaultier is taking an unconventional approach to the gift guide by asking its fans to check out an interactive video daily to win prizes.
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola.
Italian fashion house Dolce & Gabbana released a video tutorial of makeup artist Pat McGrath using the brand’s PassionEyes duo mascara to bring its print campaign for the cosmetic to life.