British fashion house Burberry is expanding the footprint of its Beauty Box concept store with an opening in Seoul, South Korea.
Fragrance and personal care
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Parisian fashion label Kenzo aimed to build awareness for its Flower by Kenzo fragrance by driving around the streets of Paris.
The Landmark Mandarin Oriental, Hong Kong is teaming with Dior to offer guests a package for the holiday season.
Hearst-owned publication Harper’s Bazaar is searching for five female readers, of various ages, who personify chic style, inspired beauty and a passion for life for its annual “Fabulous at Every Age” initiative.
Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.
Beauty marketer Estée Lauder is highlighting its family connections with a holiday Instagram takeover by Aerin Lauder, granddaughter of the cosmetic company’s eponymous founder.
French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.
Diane von Furstenberg and Lancôme are among the retailers using Loop Commerce’s e-gifting tool this holiday season to let consumers send a thoughtful gift without worrying about specifics like size or color.
If marketers have learned anything from the development of emerging markets, compared to that of the United States, it is that understanding consumers’ psyches and how luxury goods are approached is essential to success, according to a new survey from Agility Research & Strategy.
The high-end boutiques that line New York’s Madison Avenue are planning to pool together proceeds from a philanthropic night of holiday shopping Dec. 6 to benefit The Society of Memorial Sloan Kettering Cancer Center.