A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
Fragrance and personal care
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LOST PINES, TX – With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.
Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space.
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.
Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.