Fragrance and personal care

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90pc of product-related online activity in China used to educate: BCG

April 24, 2014

A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.

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Personalization means walking a fine line between helpful and intrusive

April 24, 2014

LOST PINES, TX – With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.

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Prada dreams up imaginary flora to define target consumer traits

April 23, 2014

Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.

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Barneys releases iPad-only app to create immersive digital experience

April 22, 2014

Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space.

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Guerlain maintains interest for fragrance with on-site reward system

April 22, 2014

French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.

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Bloomingdale’s inspires selfies with blogger beauty guide

April 21, 2014

Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.

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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Dior weaves codes and trends together in digital nail polish promotion

April 17, 2014

French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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