The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.
Fragrance and personal care
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British fashion label Burberry is teaching consumers how to create its “signature fresh glow” through a beauty tutorial experienced within an email.
High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.
Estée Lauder Cos.’ Crème de la Mer is furthering its conservation efforts this year by partnering with National Geographic to promote ocean exploration and preservation.
British fragrance house Penhaligon’s is looking for the ultimate #VeryPenhaligons gentlemen through a social campaign.
French lifestyle brand Lalique has captured the quintessence of its brand lifestyle through a fragrance that evokes the “soul” of the house.
Department store chain Saks Fifth Avenue is inviting consumers under the beauty “big top” at its New York flagship on June 25.
In China, 68 percent of consumers rely on ecommerce to purchase prestige personal care products, according to a new report by Bomoda.
French fashion house Balmain is starting off the summer right with a new short video for its latest men’s fragrance.
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.