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Nov. 30, 2020
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Apparel and accessories

La Perla plays into plot on Netflix series

October 14, 2020

La Perla product placement in Netflix’s “Emily in Paris.” Image credit: Netflix

 

By Luxury Daily News Service

Italian lingerie label La Perla is playing a small but pivotal role in a popular Netflix series, in another show of how product placement can still be successful for luxury brands.

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  1. Audi adds thrill to wish list in new humorous holiday campaign
  2. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  3. The young love luxury, but are brands ready?
  4. Bleu de Chanel dives deep with new campaign
  5. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  6. Lexus leans into unique celebrations for annual holiday push
  7. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  8. Gucci is 2019 Luxury Marketer of the Year
  9. Hennessy X.O. celebrates 150 years with a limited-edition Frank Gehry design
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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