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Oct. 31, 2020
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Apparel and accessories

La Perla plays into plot on Netflix series

October 14, 2020

La Perla product placement in Netflix’s “Emily in Paris.” Image credit: Netflix

 

By Luxury Daily News Service

Italian lingerie label La Perla is playing a small but pivotal role in a popular Netflix series, in another show of how product placement can still be successful for luxury brands.

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  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Day’s wrap: Mercedes-Benz, Aston Martin, Bentley, Lightbox and US stocks
  3. LVMH’s revised deal for Tiffany & Co. may hint at luxury recovery
  4. Dior debuts cruise 2021 collection in hauntingly artistic campaign
  5. Mercedes-Benz, Aston Martin expand technology partnership
  6. Lightbox becomes first lab-grown diamond brand on Blue Nile
  7. Gucci gives directorial control to ‘beginners’ in newest campaign series
  8. Bentley brightens up jewelry offerings with colored gemstone collection
  9. Men spend more on luxury, but shop the same amount as women: report
  10. What to look for when buying your first luxury watch
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