Luxury Daily
World’s leading luxury business publication
July 23, 2018
  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Volume and wealth make Chinese millennials a lucrative target market: GfK
  4. Michael Kors reconfigures retail strategy to account for millennial trends
  5. Chanel, Hermès rank as top brands worth premium pricing: survey
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. Nordstrom engages festival crowd with pop-up appearances
  8. 10 key trends in luxury retail
  9. 25pc of mobile users shop online only via a smartphone or tablet: study
  10. Nordstrom employs New York Instagrammers to personalize fall accessories
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Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Choupette stars Choupette stars in a calendar this year

 

By Kay Sorin

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Volume and wealth make Chinese millennials a lucrative target market: GfK
  4. Michael Kors reconfigures retail strategy to account for millennial trends
  5. Chanel, Hermès rank as top brands worth premium pricing: survey
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. Nordstrom engages festival crowd with pop-up appearances
  8. 10 key trends in luxury retail
  9. 25pc of mobile users shop online only via a smartphone or tablet: study
  10. Nordstrom employs New York Instagrammers to personalize fall accessories
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