Luxury Daily
World’s leading luxury business publication
Dec. 8, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  3. Dior goes for gold with flashy J'adore campaign
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Travel advisors are hottest new thing that never went away
  7. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  8. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  9. Introducing Luxury Women to Watch 2020
  10. David Yurman makes more room for men’s collections in New York move
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Choupette stars Choupette stars in a calendar this year

 

By Kay Sorin

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  3. Dior goes for gold with flashy J'adore campaign
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Travel advisors are hottest new thing that never went away
  7. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  8. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  9. Introducing Luxury Women to Watch 2020
  10. David Yurman makes more room for men’s collections in New York move
VIDEOS
More Videos

MORE IN Advertising
Saint Laurent debuts spring 2020 collection with video set in LA
“Personalization” voted marketing word of the year by largest US advertisers
On the benefits of Amazon’s sponsored display advertising offering
Roger Vivier celebrates holiday romance with brand ambassador
Prada rethinks advertising by taking campaign into the everyday
Why you should be spying on your competitor’s social ads



RECENT ARTICLES
Day’s wrap: Forrester’s 2020 marketing trends, Twitter, Ssense and LVMH
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15
Forrester Research: 2020 marketing trends

Ssense enters luxury dogwear market with eye on millennials
LVMH highlights commitment to differently abled employees and customers
Retailers should show value to woo consumers to loyalty programs: report