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May 27, 2020
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Advertising

Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Choupette stars Choupette stars in a calendar this year

 

By Kay Sorin

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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  1. Call for nominations: Luxury Women to Watch 2021
  2. Brands should incentivize consumers to go green
  3. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  4. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  5. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. Hermès: What happens when Kelly came to town?
  7. Employee experience should be at center of reopening plans
  8. Gucci is 2019 Luxury Marketer of the Year
  9. Auto industry drops speed as dealers sell cars over email
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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