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Multichannel

Lagos leverages vamped-up digital offerings to build brand awareness

December 19, 2011

 

By Rachel Lamb

Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. YSL Beauty explores boundary-breaking heritage through scent
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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