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March 19, 2026
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Multichannel

Lagos leverages vamped-up digital offerings to build brand awareness

December 19, 2011

 

By Rachel Lamb

Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.

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  1. Patrón teams up with filmmaker Guillermo del Toro
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  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Global luxury market to grow by up to 4pc in 2026: Kearney
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  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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