Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
{"ct":"4feUNBAAzUlACocEaZJfaBWavD3i6SRjKYNbx1Ttc8OyMpTWB2Y7n6SfENo+LCNbcuFOwCEi5TIbV+FahC7aeJ2S0pTHlxvfm1YrTZHi3i+nSZ30m7mYhcL4nsKo8KbWigWxNG6ZeJaMIwemYhGpGc1co2BXQym6zPMSHJIM0UtN6MolCMUzT5j\/SrZm7AsKWvUawCsECMfnwGU9SfMKGocpWST2vHIOBMSEQm5knnZQQZ0edGVhODfPg\/LMk1i9NIX8WP6Gxar0BEws4y\/5psptQZhok2XXYC1qsWUlrMOWTgzofO6ozTPbozlhoJ+D2wouWtnv04FOomFegexZ2LfS9PF\/D3VEf59lIKYgqsFH45LIKheMyCGgYNZqGix8ecOfiMEcWGIN7wDzsP7ZTAmU1Xtdz8c6ike5JiGX7quU9bE8V0E5EHYmyohwOfhANOzDuoi+HiuTYWSyH5dHsFdu6fDExzVMIrAlJNypIR0ZM5l+5K+dNEVJQL4YiPC0CzXcMRJ1oBu2omcO2KDaobh0fPV8YFvuWwjJjX95Vf6aKq5t2UnwRFXopC6EjQAeBYL6iqtJzyVksu8lKhyWkAefCq412fTgKFnpjw42KoNLyWmL1d2YTAJh8zhbUnL+pX217DmCyARvl3HWCuan9fflXDBWUzd3Txpdt9KM\/fITDBzf\/WhhihOWok\/o\/s7qMUqIn\/1+4JXNrGmt95WQpriWZ9ia6mPjSMdqP4Y0GBBZg4eq0M4o8tCa1X7SaP5ndMdaOuwVIC2uKwPgMwhcrIxjd04F3dPc3F2nee6+helg44zIC2l007dk+K9Qv3MGo97LBYFRMP03aU3CDzEtE3M6cq8wGx\/W3Q5DgpS35FwrqWYQgIv\/1OoNed9J1lRu5H7HPTTEH7Tevy8Gksk7tEdNpSyz7bBk0BdH1kn6Rb2eVs3oUchQIzvNOmtRrnexbpJ7sI4P515DAbhhNu\/Q9NfHjPeMQ0QbOWOiCQVMq8NotJXbelYZIRHIoK7YRu7q02tUTqxeX+2CLMG+8upgVIO+JWlRZSFmrPnxfnskt20datOcDLFSLjazfrMM0zi0MXl0TGGJVaZKbhV5WkDz3GKAYeiV8k+1TEnh4qL+XjHWFaiIYQ+Ubcd8JMahxjOd4UH4mC6TeDfRgOFDYSjotRSPP0zDzeZdzYcSg3srXmxXzoa\/3tfdQLvabjESahmJol9ahpWuzeW30ika54lXEJYjeOH9aNlr5n5pYAYNVf5JLn0mC82AkAfEPN\/0WLp+9Q9HVsqwph+nKRLLVFxyqti+SbhTHzCaAlBYtuuMKzeR3GQkNYQ+X4kQ36Nl5u6AoUeFZBKQrxViiqr+dD9tn9e555zixrel6bDK7nhOfpTnc0rJLtwKXH4s5q\/fP3L1HdN0Di4BcTYP\/Iup0Gy33XHgKLiomclB2mA6xJbNI119+5WJnIbEzlFDQmbYCbPdWyv+tHNs54a5SkIag3FKTAVkOaL2TLXu4pfE4Gib5pUBgQeq74t8Ja\/u8A1j4\/SCOOVfNOk4B+BK\/\/DiOxKPalo1F1U8O7d\/4l9ViDfp4OCtR5YTk15S+C\/XC7pb8QTNJ6KZ3pILx+ozhJdl0Y1cICiqmG8r72UJpRGpHm8QpLs+sDRG3khnzNG9Eh4mUdUfLPIdjval1oaZ8MsTDIPuZY+bqQ8hZ4C6pPHGj06nJfQWsXxZtZ6NGNo8JlW9hyh65fw4DzPwQZI3RtNrY+EpzHnf82z9iJmvILKh4iEpFIgtGaO3QOp2ath\/S45IR6TjlYQ7Dmu7nJm\/9xbCgZVSCAsKzO7aocJUponyVkNSxJ73IEiNSEnibOqmlyNtsg8GbgYT8Ypog5CrzDyQyH7f25b5++rHVa8kxQhs+gukzSp0LqL8\/JiQY1ItxYcp20X6eVf0y+PJG0AZsswChH8qgKf5sC1hnsooQsRRPr6vMLwIjIU2uUMf\/hEmkzJboyB1bM0VyigF4xT3MetxrTQ3Rk25V6LWgcmq0LxJO1CLtrN0WyfC84guLf50emHBHsXIdNo9Kd6pCMGSxkJtFjzdyc1HtvURJCvUptk\/cZAVRmaynT8INdUxoQBSj8vj\/vQWjOkWIt\/W\/0KpMB0q3fy2VfihDHFr41hMf1C0FQkIoW1bvUXyZKlgoxV53fUwn8j0qtBjUd+23N7M2n3W6KzQUWAgZzSFx5FnKugSCKy2ipkD5HTVQ\/gKjzRuX0\/h8qSO5A6efkimWP\/LIFKPDpkou70i\/tUOP2OsYGsuiYC\/QcgcE2g1gNmOKJu3R3PIkHO7K3mp7TfjSYQLhAr3Z\/ISjjGd36IHZ7WWih8hUPHNRuwyxUcNyL5ilZ8U6KG1isOVozOKxCWVGkCleVVQ0upKUX1SislR+j8c2pm4coWPADXtb7fI9ILlJOWAcnJRQ\/cAcBzgX47hs2BQn9CD+dLIH+100AH\/R2IEEnqdGBk6VOExlyJxRU3Doo7nhkt1dpKxC1gf65JWpSGNsdqnfZhpB2zy0nKjpPJUIU8sRBHMMFLA1Y7NNRfOlFo2FfwRtIe5\/N33BR8qD+zgfWnCXrPqBDADSpwALaRPLXe0++3mnzBNz53z1ljcKFMRg7AvHozBI74H2EAK5pGHGtvSOXDHF\/BDv5wUA31jf6qaL021jmn1QrEptia4bMTT0gx3uFfPoCWeCAXIq66TSkwvWYDOa3oBChx1h\/wBUpLCt\/r\/DcXEbLMpoM+IS7H2UdEY3Pyo3sEN7aMnC2+XEFo5Lvy80tx8llT9UVjvv2Iax8Wmz6pNZLU6oUZTfLSw93EByPOqdffnS18sPr7Exy0LAVL2PngjLpfdM8ZYQVMCtOPcPWM06i9C8Yrt7iZwp8ZQkYaLX\/Q4KhNT46dZzdTs3UMkwAW5gCNgS1mo+ZBShDTUyrYELmSk1qlqAeQjoUAWeRO9Vlmq5uw3tB02+\/XTvFpXAfoQRSYyC3y3YspGfEy41z7Tpk1aS2Toaom02eXM\/G7sCmxYPtPBFDdRvObnZc+0vzOj4k7kdDCE8S+REF56NzrB+t2PcXKhWJp6dmhPc7eXQUFXSzdk99zQqTArCdVRDB0zRKBgqa+ptf21pJgtJHSYTP3VKGVK1neRdwsNWTLQaL7FOX1DPh8mAZDPnockXHKaEK0pbQH3FHUj8ipKfIFXlld37ERNP6Sxt+0Z04YvJidJxMTUtlqoBJWC1Y04dPaTnlbEP1nIl9M52iC06YyNPMdW4GELzNwJNeeXeosMivNK7gJ74tOGVyqk3DtHgnqgDvy46djmU8VG2N9ZpWvE0EdKOWb2yf6NfdpPWSx+katjtiC1+TlcpxXz7wA+RpBl+gbKY39hqlw1CjHDJo\/INJDXrHY8Yl5VDwVz71ocw+HLa6fKg3MFPBjPQ9f6UiyVT3DeVTIamycaQ60Zop6jH0XEyFfMp7DxVMe+kHh1V57ZvwsO1W34FD6i9eEfaN5HngrOsk0F9s+alVS54dSheI6N52iX82QkBzkrb+JZRA9rqZE0Icbvm58qEOX+qlSyoMozYXQshESQ4DT2msm7KOX\/of2MVDOU9EwRKkVLQ6N8bXxUtfYjxyqIJvw3LDpxvsVhXdG29oNUA5X9ps6MMdlgvju8hv++1B3EQwYdpBynSzDCM9XWk\/LDpXT3dPGHIwSDNOYzpQmPpkn2b8sglFnZA5QuSnT98beCg\/zuaQp7WXl8YKMuJK47ahZf1XeczgV6ChYOQjs8gHlPcA67CD4mf7fkWT9HCm5gWQH3UgMw2MIdvnTGO+kGN7R8X88M++AhnZJ2cdIYXCELptzByVnnuH2P1tv0qkCqDcjVlfutNFFa0pTC8zcW7+YohH7AEwEefkKncc2MDVoIeT9um1CMr0qB7iEbYV8rq6lQ3DirTA\/55D3EqSpTbzwZFEvLeksThKGOnIprVyqnyrqjacLPjfH4RUAENf44j7FKIU\/6GW\/CoB+uxbE5IEC4E6dL74diBwvRpw7y8yZTuK83DBfKNGELnyJhr04uJKNLW2\/8OJC2k4tIKF41Wde8rgZFdzx\/kaRR24nvX6BXbEqC2KR7zLnz74pjAS6YmL+B+LbUm5vBT\/iyOlN8\/ShfRSKuGlONfBf3i1eLes5mkGfaiYb\/Izin9BYaucipLePpZwKhQcC41qL1JsonqHEb3pj3seNEn75rhqfsEoLSs8BGiLTaUEtK9sI86NhWIAX0PBnIO61CsCfx+NEf+qWAmMQ4vbZCq1Jbd9UcuKFH0MIBxObwA+E4ZuPgE8Uf3j41pXR96He1sBxBWyi7JPHiNRW0hcCjz6RBYRSvGfs0D+8\/vDmt+hfhzEHb7sld9pFtzYCxb4oViGKMbgYVQ5lcKWKvXQ4\/3cObgJHIxrFFzdWRWrpOBgKwQsshOUpFd4P+QVWLH\/MN+CRqjFN95qvksFG4y9ADptpHulH7clyhPSdNIzJtqCxWK2CJGV6AxZTBM5nYaI++r3E4jvYvCAwuz6er68Yk2wK6WBJypoYV1\/uzGoT+bp8cskmGiKzzoGtKvE6SM1yV72pPHs6LK\/bFkyQI4JqbnVyWEwKQIPGvy9ZWbG\/oEOq\/ojVGPhsliycOWHki38R1T68ADqou6HNMrHm+wVE47b\/PKsTx4CUh+S8MT+wNXOSNTCFPC64qTY0au86\/KJelPIkIyh5+Onkkq4zm6Emcr3zRhujVh2Wg2wInFI9Bt8YUkdkguj77pclA5zmRmnAknjvc7BsBdNbEhxJ2HMTDXX5V8qqDcSxL1wCS2KeXMcOY4RYHX8K6Mp49Koai5iZbPlnaDrbdZrcq0ixco1Izrb2IgLy0Y2KgOXCkjYw4zcYb6InvvbOomoL4FFDzaKossOaYazPFPlXo\/KstVQc3+8ASzilHdO0Mrwy4qU1pxlkufggKty8uTnMQr\/p62BjTJWrgMDh+ZMczFUYY273Hclb9OoYpxT6QJ2kS1nuhFhYN3MLZo5ZqlFhlj0dKtKjfe0EsJyH765n2NVwLFdRizHde4bJMBUjJX0Ru2\/zye55f8YDF0K3LyPk8cIFEHBjPoae019DFK+0rDyQEiUJ0+SJRaVu\/cxmi+ontEcDL1lGq4S4hUAz6gsm1YwO6v0s7Ekr7fvmjNWmipYKLeraENY2PuI82Q\/AszlxTXE7G6I2GfPr4RfSBSpVLMXn14Xpkh5+kn7U4ur0Dhb466EQuAZvFG73ps+RGtB2qW\/UzXCebUFtS7DqBImIhJlWQKjKZPGa8qZvyOBlvX3RjZeC3lhQBqp24bmEsynlAjfr6wxiODgkh\/3SboUomKvyAND\/AbHNf3rMpesjhNlmaPYhpTWk+wIMUnnjHj7SjTrdrkD5AyFyjdHXhc8YRvxmJuTDg5QiESH9iTXtL4UQmd9X10XzXTw7BPFGCT8o3580Ozb\/dUuBo2BNP6VKvDF6lfxvIURCGH7pQawUjl\/JDjjecflOKrSVKa33yPgaK9wrzzoG8zR8zzfNED6aEeWXbOy78prwO7glHUuhXqhzYLIEya\/YbNs3dXaWEQgpgxnqeOMniK+NivIsl1ETiMU3I9kE3ddNNmBUnOSiHnf8i4GLsXOd2XJGlIWI92f1e8yJj8owTkPw79YCGOQ1Dd\/avXHb47mQ5MoWfrRj6WTePCgI3sIrh3cHBjr9CmWJuCGHA0HlRA7moJkiiaAeXlKVi9NESdsWNFwMe+NP8PdzXMK\/JZ23IusW0yp5lMPIXrha056CmMP\/Mo8HeoY1qwPJuMvjXownj8ViDH+TQwxrJO8TTx8v4qU5EFdkpAzQo4dWOfHF1a8Kwy7ZrQNNe7xMZhrKPpP6L+t2EBbMNh1+yWQoeqmzwYFva5e8cbrnc0lmCfMSv2Sz+wpE4TcB2yGnlUrQZjjNxAm6ElQq7UN9qv0QYZgKd3vsTIoECWA4+QVzo6p\/JLj3jMoMk4epDTwMQtIgk48eeelMCfojYWQs4Z2gcRXPOeFPPvNkpzWm5PhmyzPn+tUME5WDD4RlfPvXWKfHhFp2iZVPQfTKegTIJYn8kqQpKr9ggKCFrIvS+VJG7N9rF6KUc+Tg35xBnBvAdhE75zjwezH+M5zG53iq68nDGIpRugkS\/HeVCodClq+I68mA3wKftubrkZm8gUwoK21jANL7QzBoQ4MhRIhreUegulh85aAWB58FFjWMOzk\/s13V1CiYU6vMliUkimvLe48hL+vHRD+gAOROTbq1xaTlYo2PB3sCGrUI5NykiKcSN10ScLXRlJ7rnJqnHUK79OfLh8oW01tyD4JOnEyVL1RxSoujpNdLk04C4HQUPOicStjXMDs+fIDi5\/oiXMczdOUS\/Ggi5ZbGO5SDBwABkefHDJZtVR49bBJWbnmnauerQmIxV5T28+BxfFZIRuFzUZS1BiYLRxaaMUDllmRaH5grf4phkUimJJlKMVi3j9mniPs47P59DSv5pS0V6RS655gFmknA9ZJ+9XOMwAiysS7ASmR2uulA4yGNK8Ao7g1BQmPiO86OmXU6xhWe0fT5WLKm1WOt5eqByYJkewfY\/TCdb3pOG\/tm3VP6F9x2KPFzhrhC21LrM31zH1FX30grGlwHfWPA4fuIID51qBXSdIK2iiKsI9ONlRq6XpgIzFCNz+caZKyFCXFOitXPxRVSRap3FkyBa0Bsum+0BMDLg92ktTLF8SP8cr7oJzxsURCKLhcfrPfVkjnQBZ6ylRH\/00tHngLm1aEIllD6ihiys621BRJj\/+dlRNKL+1rY4mdgtwOcCSEknCnmaG9m5xo3orK1Hm\/PFSGAakc1IGG3w+WXMDZ8sERKey3Kp7kQO3jYmxfDZxTlYlj7\/\/67aAvLZiIuuWPf6mkHLsbIPeCufoKgFpZEj\/KognlK7NYbRRnFa9Bvs\/jRQ4n14SzYaTs8pthF+MfDfxgng9UOyV6zZDFVz9rl765Dkj6uklC9bAaVHqPyS1kPvkoXqFGLzbvv0RxzDct+OpysANPnjfs4q9U+whqRsRnIMqrLarhctCMeTG0iEopHkDIxKgnIFokNqKpwxMp9ir\/9zFtxcPTZLi47EfuZagFWOwAyi5wQi4CIExeFpf78rSuhYgLRs7g\/pDTtClANQomMLfLZU+g28IBm5oOs4eXKhkl32wywBA8wnrvEInf0ieKeZwGjKtYFfIj9bUzhVvmh\/ADEj7jRr3dKoMhbp64qLN9Nj0ERkGxqJ2tWpnvseVKyJVLOc5eREJlkGUkeIEwlg7LFZNnvBuDSl894tPuboNFx\/QcpC8tnaR19EUvU9XNSdIkghpRAEN5P751YL73GxmwqxOOs1+wbXS1agCshGv78J5Ju5byWX4olcUh0n9BTGnh6Dgf4TL0DUJLtXZAB5KmH+T2TF6pV4HvbcrUEZuU9YwnmT\/2kUtEoPnhi2yizVbgJi0Lp66MAnM7x4cixhd6mf\/ReEO5u1AnqUiLe5judGrDWX0SNOZshEhv5zbSyhfw4qZB+1j09Wik8R4++BM0m4Srik1VHefK1YP3WV5rc\/mbT6ZB+OBbYAKTgpyIyGLA\/cW3TWV7td++eiRorbiP4kB8dROccW9p4w\/vc+qKNQ1kbGXrgQL8itltjt63pyXP3MsEjjJBYeeeBDIeb5k3AlNXHH4eBAA2yFwltek9o0yRASR1uPbdLCjWB1caKCErih7YbD89gl5upyp\/50j12rqn8vA70iaCg+OV8gdMtkVmdBaNq+yz7GSKXDZ5+JOFufxzdrY11xC0AOi4NSkXFZkGz2BgX9CAoJDuxCDAhRuwREz\/BWvcbxgmdv1LYIV3BEcjSm\/ICeZgNu3v1oQKWUNAcw\/gtnTmhFYV949QBE2mGFSTuKYrsqi2z+bkk9sODPGrxCLyLwcMgUGD0WTObyShOesV0YiKBE31FlHXDUNJMMC2XK8y+MC\/FRS5XXYBGQIUVdsi16PjnPB+2+\/JWbp8v7dbxfhR7IhEVq81dkI94LLkCc5iPYiwE04KTLmdec37w+PI1IYVGwnEL\/cqVjcQeQt9Ubhp7K2NTX61wg5HAkncGoIokReQW7fHzJaqh8ntqMlYRf7tOMj5nOwAGrzGI4rxe7QnEdC0KLDlGEYNK9\/WjvvytEJ9PGZ8OXStdZOamzZOE1covjOt28\/nrFWb9\/YOGmZqM9dmqDNR4UXiVKB8ytNt7UFPqfOphRn4A9e2GR7\/mOtLYBixo5WLCbACI9r81uR00KBEKtmYfGsL2vQqeh37J\/+AYfBASjs3AlnqhaOVE2UD82YgTHucquQur5u8SnMSTxZcNywKSTjDJ1HHCg5u0sI475znxHdYelnfnNra978+9gbDEhg0AhPCA2ivA9\/P4RJVJcoMi0KDz\/0Gc9HGi7jg4KnjSeELHwDW6beOmMB5JLPBWQnF7DXtUWLK0jpZBvoHSPaMQuEZ6dHe49TuW1xd9UFE7K1dWbd2ojkPxtwwxlt1bgtFNO179W85reCgUEIr2NTLKQU6XysdT\/hr0PSIqAD8KZvAJzM+DOZjAWT9AUlFSycib2U4FTbMnjV0rj2FfZcV6bP3nVrvG5kiK0vQ\/kgM4npjL4wHQQit2+HiYpAmYJSn0e9CKGZMDxie40FW2uiLa0KG38BoshHOrW8+jQM1NXqKST1xeZI+M6zg94iIbpCg7OrBg93x7bzL8Ylik78qsmGbSzgxVDCSUkSaWp5CjT2nZyofZMsmt\/GkrsneorG84jQ+JdBDDZpE9SRtHqPdrBfzBRm3CRfTho10T7UldrGm4ifApSj0+L5un8Cfaa3vUdoDV\/yN+1rOBRz3RFMheA7Ah0U0Al1YlNkwdYotHuRWdF7bugKneN3FC3Yuh1QK2hvJ\/SK1jBkz\/6ZEjnagedZKma+PbJTxOwSOVGyXxo+PyEjAbrhn6OYCAbxNLSV6y6YwMJmuijGXma6q3MQDAKpnGrYTASXV+F8mz9w0YWekL+vtc1TChBlrHXlzkdx5+u6lL8hJF2d+fG1UktXMHTRo6ye7Hx6GIMwUrX5BHZB7\/cozL5tO5DYAaGwZqq2lX1EsyZjROEGI40Yb6LuoeZvadWBupccLg+mPa6gVicYnEizkJF8I6Hu3mjvti+OWavSS372Pwju1KV4kcGKRvbbgb\/+ffZBSpWn1cNYBR9RHlgyMEZMNeENTKzxprEH\/wj3Aoc3yoDNjkUJ6nsYT3OmTxgkgHipRR\/XxS3pKmMD+dfUqAPHXpl0iT01yJeIIVs3TcM8ihBx3VT6mkLBNUCH7lOzU86LyssswkPi2EV9Lamq0+BneYKBTh5VzaVdioyILKr9meRI0gGx61TZfadjjAniSycuF\/CHv6OJN6u4V+EhVvUjoeXFhnfvZtmNaTe0cZ5mgbN1c8tvAizGWHM+3uN4OVIPmtAZeyAAE6mbsfLVItzs09rvUKWKytqJ521Ui3NUF9K5OVNMl3aVjgOgYvleyiqzqXXj2oSkbxOx698DRPNZtSaLSS3qV4eMwEC2n4klRnP0smseGFPik2sEoXO6r97xgKhegJ6AZoTKJGCEjjJ\/g9B6CqG2C8zsb0h8D4mWuZU+iVDAj2ZhbUU0fkVOLSIrvsAoeQRy5RAhWj5B+1E2qOqxuFpZas9V02QMvKyfnZTM1qruB5wD89HatQeIYSopqP6bzefBciG1QUCRyYhSSUrWn08+AW2sbwaseLxhskN0ay9urN4VV2pJTCBiOEpMkWUq4fRTaU0Far\/9osPdjzsZAANyjmvy5qZXwLyxjU+bRFEs4iFHF\/eGb0QY2Tw42r1G95usVvIDOQ2BxRO1fJYJ0TiKxVRYKaHbM2gEQzc6is\/IntqlegNbYWW2GPlijR\/fSl3ZTS36Idy2QhFzQl5vXix7\/\/Dk+CzhUOV47BFv907xxHJ+9uPT9v\/k0AZMTTmHf+66D79+VLHh1PmK8IFwbZbC4FKjZ9tKzlFvt9Dz3sW8S1SZayWbBO4gR34FyCOMn2U6gONUJ7DWl7bxQdnTZbNg2n+2blcxT7jXFA95QOiGn3i08t0UZ2kqX+I\/X6VhasUwYWWL7og95R5FZq3O1gmrpqVhLUJlysgzs0Y+N+w7WTEaVJ3RO8GZWob5c3Iy4\/brWPNlM6xsKau3o\/xIEyVyy8ANJPCwo2VjtIBsJJmgP7+UnNDmSJryK8V16mt6E70ptQztXS3WI3KHiBCTXeH+RZqJyMCV56Nv8TduKVnKx9WDdRoJMDilNRBE986CmPC4Ox7qZlplSDCi7cSudEsfRgk9C3VofM5hr5WnATspID8zb9MV0b1Ok467PDWEM5Skr3MaAU9xsffRNoEGumb6zYtYqgCaDwEHQMCWIIvq+tbvpu8Ldgr2KPW4ft6rJJ5jwQP5+yk","iv":"4d82c92655fd98c7a51fc014ff146b9b","s":"597147c01703c0a3"}
Share your thoughts. Click here