Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
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