Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"c42d6a7233e7cbb3a29367863ecb242b","s":"2bdbf82d85ab0120"}
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