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Automotive

Land Rover breaks winter ad campaign targeting US skiers and snowboarders

December 9, 2019

Olympic Gold medallist and U.S. alpine skier Mikaela Shiffrin driving the Land Rover Sport in the commercial. Image courtesy of Land Rover North America Olympic Gold medallist and U.S. alpine skier Mikaela Shiffrin driving the Land Rover Sport in the commercial. Image courtesy of Land Rover North America

 

By Staff reports

Targeting rugged outdoor-types, Land Rover North America has launched its new brand and product advertising campaign targeting skiers and snowboarders as part of its sponsorship deal with U.S. Ski & Snowboard.

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  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Hermès, LVMH, Bentley and Bloomingdale’s
  4. Four Seasons encourages traveling with intention
  5. Authentic actions key for brands reaching conscious consumers
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Flight of Icarus: As luxury sales soar, how does this end?
  8. Chanel marks century of N°5 with high jewelry tribute
  9. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  10. Posting photos to Instagram without a license leads to legal woes for brand
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