Automotive
June 13, 2017
Land Rover's investment into Lyft also comes with partnered research on autonomous cars. Image credit: Bonhams
By Danny Parisi
Ridesharing app Lyft has just secured a huge investment from Land Rover to the tune of $25 million, suggesting that the relationship between luxury automotive brands and popular ridesharing services could expand.
{"ct":"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","iv":"85d919fe3ec5fb0560ed0f453d361945","s":"cb62cca76d7c0f6e"}
Share your thoughts. Click here