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Jan. 24, 2026
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Automotive

Land Rover brings Jaguars to Lyft’s fleet, suggesting luxury-ridesharing crossover

June 13, 2017

Land Rover's investment into Lyft also comes with partnered research on autonomous cars. Image credit: Bonhams

 

By Danny Parisi

Ridesharing app Lyft has just secured a huge investment from Land Rover to the tune of $25 million, suggesting that the relationship between luxury automotive brands and popular ridesharing services could expand.

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  1. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  2. Gucci presents ‘The Gathering’
  3. Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
  4. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  5. Invite-only driving programs from Aston Martin enter year two
  6. Volatility weighing down luxury watch market
  7. Patrón takes over as official tequila sponsor of Grammy Awards
  8. Burberry bans exotic skins
  9. Ralph Lauren turns to QR code tech to track merchandise for authenticity, supply chain clarity
  10. Top luxury campaigns of 2025: Hublot, 20th anniversary of Big Bang
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