Research
July 1, 2015
#JamesOnLexus campaign image
By Joe McCarthy
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
{"ct":"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","iv":"fbbae2fa6e013656ba512d08138eb718","s":"3bbc3f89d077ebff"}
Share your thoughts. Click here