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Commerce

Last-minute luxury: Service, personalization to generate final holiday purchases

December 18, 2012

 

By Tricia Carr

Luxury marketers that push service and personalization in the days leading up to Christmas will likely trigger more last-minute purchases from affluent consumers compared to brands that offer discounts, experts agree.

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  1. Gucci drops see-now, buy-now Primavera edit
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  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South