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Launching a consumer mobile service by thinking outside the app

October 19, 2012

Haridas Nair is vice president of mobile commerce product and strategy at SAP's Sybase 365


By Haridas Nair

What is striking about Qtel’s Mobile Money (Qatar), Celcom’s Aircash (Malaysia) and Dutch Bangla Bank’s (DBBL) Mobile Banking (Bangladesh) for unbanked communities is that there is no smartphone application involved. These services are accessible from any phone, across SMS, IVR or USSD channels.

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