Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"ddb8777be30e0fdd037a1a4826a77e5b","s":"e322311b2ad9f4b2"}
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