Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"e9c4acb12a216f4e1e7219d7cd8f8fa8","s":"cbaa92e0239cc213"}
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