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Dec. 20, 2025
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  9. Follow @LuxuryDaily for the latest in luxury news
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’