Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"0ad9bda28807c4fef2b911d1fc7aea88","s":"541518f290e153f9"}
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