Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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t538DvogdECR61rjqRkunNwN4YquvNSIkJfhIFbRfD4oAan9iUn5IRbO2IJNF0CI2rOMUxZpUxkGXPUvCeZilzaqtadWeyBfGssMSyMqYda+6ipbHthe6PUduFhKBoUEI\/dVPtShq5Jr560Qd0VKDOu+BbsDqmQklRwILFZl+1wE\/X5odFTRg2e5AKyeA1Dt+WzP06xTDIYiFhp5UhyGIPOG9GD5\/nLKZIYps7\/wRVLaAbQbixamqSVLt6bjfkMEytKyOwf1Y2UelMWU9ze\/\/ngTCesLzPfqS1DES+UpOclzbG1ephzA\/ltUTguovpj6QyUjXGVcEYE2+M3lb3P3ydwzjEDPlrVcke\/QSwwDvN3OZxyrlyCTyyeScliFYKP3PVIVIlTIMrjVz6JjmiWC23YJUsEnnWWa58g90XAf54te7EZVEmxG4gLbRrQVYdR0qInBWVG8jlzs0XkgrNRWyafLQ2ewoVua5HXJBlwmdXWJVBxj85DnQYQLQZbPdFoyoJtGXY+X24x9Irj86fxOz\/+Dp3l4ooFbTgwU5SvtMespKI3e3lHuKF3nFQPnoQzdwvNoz11uEh+CDheDZQSbGYes4FfmyRke6fvhGZiMUnC5+mo7417trDx4Qv0LkjvSD3BFd\/Qaqq80xtxNOWI1dLH74SlJvM8CTofYrjj2Fh8ZgPQIZIgmgMvgUwmTNVcqTKakaBTgiMwUdoZiRVFY+7tGDMV63m0wljEvcov2srpDQgp3vsedx+sWkyZF3MfcAWf2z1CIQiuHfpZEnspFeBxeTecHU9gnel5RkVNK7B2b5w+ZwRd0tIwH8DBX5ACSfq0rOGBOUnRYyW32pOvdju7jr58hQqJnGAd9cZUrB41ZBKT2enwHtlLHze+CyBq+IdL09aKKzuyNMBXAlWxAZY+ZPB7o6TbrCj9K6aCA0j0Y3yp6ZKCdLbDn1BPABbG+Kd+bimkYZIKFB3OHlc1PAgjZR4uD4Qrks3uBwSOzO53OvKdhNIwhfyN3CnrIKhdaBAZFpesvNaYcnmurtWTdHEQRIAsRu9QbHFeDhG7HoQrQ3Io+tbGinUXEHmU+DjceTMepgbbSbg0PZSOf5CYucpHouh3khOSAL\/1zEZCS1asHnc29\/vZZGzUuLHONqkvR1LSQN4V3iK\/iO870DtQOAiMY4IYq3JoUXT03tGvqfg6rqYyfaPlCV3\/QWea\/utfWihZmyOPLKYHRiB4ZQt7u1zzn5nBVz\/oVPjZsD9EXrD2M+REEpyo2hekQt3wR0TyA\/5Mi3g9MZTOTOg2MsderN9dXk6tbL8k+qTxCds0l50yhtc6v\/paOwqaZUBtG1oH+37dWqAWQz48UwSE4YluJl\/OW6i5VEw\/8wo5AhykOCdKGB8IRZYOHZ\/bC\/dH31Dlr5PWeeMCyndvwgDR30ehl2nPvVJWKX3hfEs16PFu79VVrM3X7itabAGtnT\/naCuEoKBhPLCBc9cKlQeSg4nJfeFQ2S4J8AghwPXJhi82BZKITF4n5cL6\/BBK1i8zuLPFQmPOzeTqB6M0CHgzk1qV\/0oPP2lYjDDeHC1nxIbFOcMjujVxZmlrvSv8pnMN64aYSnJMJswe7Yz0cvOU7MQmz3yBRKob0QdKZkkvmqjJpD\/J7eFOkYdtg9LV0ZDMiGEPs2zI3lGD7J4A9XVXnpVL1FJ9BX14ABrb6RIfBaFPwVKRsvXd\/928VF71Za6u62bGdYBeQYvkZL24xbVDzI+pdEa\/VyEYZ83WS84gqzSIqzhn7jn8JkAHB13erB6uJMU54k9Xhw++vDPunlxalLwmzr3WzhDj+hjKKTA1UY5PA4YCYHrQwtz9wlFZop6bsRwjNxz9Rl169L8uRaPzS4ZTWFwJj7raZ0aHyZLsRz9G8NsQ13qgLILljUl7Sk\/vZJligcYNhk2cVyZenZscl3aer10BK+FQSPWoVuNVpA757ipSWnM0+xc9UqzR+tU47N1RjN84UT5TscM9SThLjD4nNDLup8NEyiliSqduZtyQPJugY9fQnOVA0qZJ4LjUG7xx4avTwKaUvbcTK3HqmrOM+eQtIeVmN8OLmXR3jKGTM4gjrhyeUOSIPaivxtBjUcGWZ+6v0D27x8ju4+pHAEX7cvsSTEw0E\/S8tL85PVuOt0j7kLz+dEz37kKNIWeQzPZa6ekFp244s8\/idqBRQQwro0gsG3sEdPFOKxgn0BevaWKdTkINswT5I1++yFuLSpsU5geagYZMqLDtLELC6e03qXc38iXPoVBw3hlA0TlhDDqBxMBjLZ3v4nHrl70UObO\/QGW2ff+CYNcpvXyc1PWwplp0KiB54NTD0KVINEHxp4BpkvszmZA3g0cCjB5wkbkvLButqGN3RuyH8J\/juWra4xXLudLvE3RxACCC1qdN5Igw5aSSIHWoaFTaeSpaqYaMldIWx2z5SV9I2OZyXSCJ6nf11j4QkCY+08R3o55kOrxvkQUt\/9uW6vr1EvN1TUoq2Gz7qWi7YJfFlsxn+IvonI3S3TzwigDrl0Kv4XWkgDuRS1HBPUZzewsoD8DKp1W+YQFzP9CBO79GVt29bBI4f+zU3GGDVlCKeSOavb2dyZ1gTr+QyADL+nr11TufbxzP28QdD3oYLovqMYZkqevA+jL2BL\/N\/+\/+6CXLeBiYh3bEV6ThFAL4sZDpkoMxmXmi1i8fDiwQRazg+oJNZ8ieX6cerjUcsh0UwCjrqu4DxGgx+WioWiLzz+aqInl9rlKFbB9ibBZo4sKytvBbRnTLMKeg8M7ZhagBYbJUUpCaNcwNGOTfj67JzQGjg965GL0DBNWV9TDpUXlpZtG7wk0qolP3aw7IvqBrYtbFvE7+05CU1fXrcwAcjGaXkBisYcfAqLRwGEjXrF5ona8W\/z+jHR9XrxfXq\/IMzon+LgPq90RO8pAYH4dhidN+Qulu5+46O1opSe\/jHBbG4FQGq0c7yoeUz3Y6tO8Ct1mxfZpMy8EFSCutI7jtbiP6JhMisYncbRg9ocY\/g3DnsOJADGq6jd41c2zxNEOYZHHExENiHXlm6rOQ5BFeegDOgoTpz5tGfd3Fd0GTncq7+GeLfxb4geXHnwgIqRt\/UkWk6ozjw1PPFtbbt3LlUsSVjoL484C\/ecUw5Gedl6gKUKgvHfpDAKwHTglpjpnAPJ3ykryYZag3a1DR3z+QO2SUjYFfElw3WfPPl6BizGo4\/9UQfxUkRx2VfcZ5RWJSCjulHYnuH8o9noEGi6vmns3lcO\/\/Aj+Uq\/+xjFbupCN0lpEhgJuGsHfyTTRqLbt3\/xZMFvd5Tg57Ou8haXM8seSFe+TtGrJwjFg1ukn5jJiKZiOac12eLIuCOuJ+CYZEwJq9BEVY4yPOVWqqyZzl+TKz53+\/LArcko7ZE5z56VNDZyX6Nw2HdRgPSbmu\/fjpyxy\/Vz8K9F818Ia8purY42yOLjUjOzURBA8QYZYmA7er\/OVidbaXnP5PRZ5+OyoNheo1wDuYcV7gKj5ygOvVpyzzUUUp5O8qDoqyxOQGh\/ABL581lzGCIRlNIuAKlrwe9aXsqX9NLGJXZXiN9A4r+bEYVwC8LbuZrB\/Wxyr\/kPB\/j0Jpun0ZcDPtS48ZYcewiGp7stGASWueQosAdqeqneiV1\/MEVum9cTVh3ph49fPjZyT1Zbp0e+9NeoEkZHb1B42IU9RyiMSZn\/e9X+fYgxGnfAgzHAUg8iPzxq7+lqsxQ0k6FCyZyK6Q9oHQMYM6XzT7Cx97zisQb5Ee+MtzN15dWwaUP\/l6aUoqiTGyy3tTbLijX8MEJMUaYxZP6BUayRBnJ78uNxKzOggMawPvxtpTKLp+bsYC7fBH5TCxBny09a3LOBDbUK7M60wHwzKtM9v9DCWFcBgnky+tfBvkzFNEYid+rFeXiZsFYKPc3v2sYSIMsBhkXmZtQVhBdUY\/HRGWSa2Sp2vqkTyBSU1YTWNYYRVKVZsLDcuxEKT4dmrWFvKomgSjeUiODZTnYheQBWUVSwdRlLA\/J0beJVDdsvNRJyNA04ut79umGB9medbcUd6bMeq1CT5sSoowYXYq6bkHK33zyKQMbUjr9iWYqvCC\/EkFCSdwtq6RXtjwybpjVp+oSFHUyIHCNlLO1O98rAi4VsRJaiSKaDgtTgNCS2tchZ15x7fJCOx5w1SORSGaCFKLcHC2jSMExMsAp54zxkt2acg1vMFQ+vagPDyNvLiIMiBHI2EdnAsawTnQLOz24LPmZ43ovf0X\/oEGh1I7tVhT9hIXgtxmPCkR1qXPFbRMq0QSoCa+OHHHFw+wI5qr7RxjyCE+DWA0qeR3y5OQztjHJXeOoy3DqdlFlHUFMZHv1gSOIuZlDqzWQ4kK9WN7kd0KhtIJOxmf\/tHeBi\/Wct6ifzStcletKct6fPr+ikSBEu9WYKKTN4EXvRJ9q6T\/f5DhkwhetoIbXLEczcVamyiUwIt6gH6KBajI1ob7+tPQrgOgAR95tJexpB\/Cg8U7sxVso5YGDN0CBJQUUmYZS4IgSYZPUNKN9JqFiLowdbK39aLDdQax6ldnVKxOJEkbHeNASVLt1VAeit2q1E2vIfdyuW9nybjwUrIASSCy8Ry6oEQkEcVb9qaJmTeJb0o+QOfY6pMwAUYYeoCeRoACKXB0\/L2mqbgzDscykMeAaWnxS+O6nna0s+nV9Y2bsSX1BCvrZ2f9aLeJbdu0\/htHAib9C8NUeE3wETj1XeRpMpymlTiJyT9rWrYC\/18Z0b50sH5nflCB+DQGiVwsgwyfZrVBPU9floeuzmVhQQChrqaRmqnE8U\/rBSNme0P8kLP1BsGsnVdhNwK5DiP6GnI+bXB\/L4Un4RqgNh3ltGUbSoqG8qGBkIaxBKdcin\/ifQ6WFB3BbyfBzbCaj\/hbmeXV5GQ02Mol991ITJOsMRQ7HTFZ6m4vcGnvEDwq\/XXPwaCFrxsXuDT5dD5yBHuaUpGqv4Gli13KeaCpR\/4DrgRdXhYsqqCCwB8ZN4+Og39VK21TH0Cmw6O5k82xxwdod7uN48TT\/\/zpbVfy0AUsB7SPn\/HDIuvLTKWYQMDjtFv1INDK0V0nQE2xd0ybEwAqzXx6SGzzlsUdWQ49hXjqnK6ppdFtA+YxbrFf\/6d+bak\/zd8NsRP6auCO33z5+qKHWXG5\/nt7J84jXSNU0c2UKQIlsC3p0CImzOywAWW8SkMVyrjl3wEhW1jX8EUedEBDrbbsEjh+bQBZhzIpEixG9B+cmp\/wOqbRq0JRgHgUIDrohWYj1Glf7qvk8sqE8q9RxZFbQOp8AGLECenk0OHKNuWP1ew5RgeyG1qzBeRn4I0yrjZT5Xd+nPA\/hBI2lW3BU4RA6Dfjti0uvV6urT700JmSoc\/L5LDZZC3smvkV8x2UVxn9CLbW5P\/lsqVGyzd6HIEz14b","iv":"98025eca1960db07bc0aa54e086743e5","s":"b30bff337c49a352"}
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