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Laura Mercier flaunts charity alignment via Vogue.com ads

October 10, 2012


Beauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.

Laura Mercier placed banner, drop-down and side tower ads that allowed consumers to connect to the brand Web site. Since consumers are more likely to buy from brands aligned with charitable causes, it makes sense that Laura Mercier is flaunting its cause to site visitors.

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