Italian fashion label Prada is considering the collective experience through everyday movements in its latest campaign.
Titled “Prada Motion Pictures,” the maison’s fall/winter 2025 campaign considers the nature of motion as a mixed-gender cast of models, including supermodel Kendall Jenner, is seen in a state of constant slow-motion activity. Designed by co-creative directors Miuccia Prada and Raf Simons, the initiative explores themes of collectivity and freedom.
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42KBCvg2WD9GwNYCD3USzS4CLMPVr+Z4ja56sxpP\/k91SQULi4sWkysBthaula5Z4JTtuJK7\/YKArLQ6TVtkzLFdLbKaYCYAB8BerWAl9MegtkHgucMb61l2vJ4gpQWo3UFRXWXioeAmcmV1sLRtbiQiXZpPpC4qMy63HTlmCeGv096fDvLuQapCDGdEUqYK535K1BWtFSOAXzb3Yn6TioCQb\/fzqtjKPVxkQjYtb8IujUcHsWNa3x2bmOgR19Dq0O7DmPR41bf7OsDdCNt78YdhRu0qkPUwTKeppSF6Z\/4VXQ1wmZuFGOSxsg5EnU8FlKZNXyDBczGUzsziaRbJPsEh0hFvdOUXMdSkbYmVzqjqXsQIzj+GmFWxkFUfuzCRwofiafIkPZQoS7rzW8Z\/by7MIgEJ2qXaCYNkUH5mc5VEH8DYcewHyg4n2zuEa06Um\/qRvbY2G9uG0jfaZNZ5RACNWM3QqUnTVzC4cMW6h+w6O96rdmU+IosVR7egldL368IQRATbB5ZYS2V2keXxemupTOUslIPAjzBlf3kNlzDK6tPLgBz7IU0xUZj0y5CUbHwP6i5G6u5ljsjnVPTc8IaU+zGaTWsN8xwtLkfvUibYFco24th2e+X31DtSzLWvni2tICOF+0zWanVG7bU1+0P7e2mQPvA0BpM62xgceL7fEDrbsZDC+02UEv34UmpJAQQ0FavyU76F0IYM8z4xqir87C4Pyo0a6YHbcnThvFFGUTAKdRdBLTke4JIvYtJoPD6T1F08paSGvkbwS\/pAaqMhvNwNy7tjY1zRS5ZR1K\/AmQNdl5dTpDhSeQewEeNIou3OoYDsqU6nGaBvgS5mks77jQDT9kpraRxAfopLUhI0PM8OwhQjzc6aZ7jcaYeDO\/PQY5A9AakOP8HalCR5tY3aaq+R9xFO35DtgENSgCUpnViP+X9H817CD5hGtInlY13vCWJQuNLkmi9srF8Mfby2uNqxmiIcWXBaQvReHQ405qg9605E3cWOSTK0OhIXT22a8vXQaMGBXfAW56URB\/UkHYxxTQ7pV\/sCHUGubg8uQ90zX\/23qMwPJ1uxpKZZb+mg+WYX+c4J1mP1dr1QFtPefh6zuW4eLuEmeeQAfax6RswmvcQPeZT\/OT8KkPX+INNCdMDqvDJ+JJyPpRkAndpumnz7jM6iU\/OvnvcAv6JsXjgtFGsrYGX0UjgJYZWAULzmQaYcwOSARRfWR3dM8Im9\/kXWoqbm\/nZ+wlzg20oi7PGrI+6Tb4SHATnnml8ttp5Eih5QxXld1l8oNbptvk9C3VOKPkFfZhTNJM6wC3NBC9ErLOmto+DZDnV9cVlkSUGT2oJoLF+YHLDBtNRZe\/7rpe91PUoNDIZBil1G2i0JrUDi32mX1+iJHpzZIoa1AovathehCgsSal8Og5ktPeaEV5hi6p3U6XZoa+JvVyMCtjAknZBigC4wZS7Jf9J3yTtF+v+VbAY5dFosxRuht4NsmXtwFAKvOBHZYh6kkyz1mIFiO235SqC29geTcSKtCZpCiNnJ7+4fJMrxCCk\/HxaMGKm+AksoaW5RnmlH50AM7sbB+WrC8ag5mDamEBgKnpyF6h\/5fAJJ7b6njzjFcM82WA5+nMn2ea\/QQWzsufI8UEthzspGMn4j8c+cXa9IjN\/Ib\/IChuwZGFU7VCVqm1NO5r4JowlodsfbScTwzk6X4vd5I7E7Yq1IaERkXcWZUk90t\/fbEhn\/N8kmfDKFvXlwLwTllOktRRWwlFuQFChxCe4\/l3eEXVUp6zaYoQZKKzy981h\/I9dAK5STMs1u4TYr8rjia\/Il2O9tpJ4jXBm\/kFtqEOaXmRMgoiJdPmvK2CL622esOuFZHhdxle6OwlIUJPA==","iv":"a654584fd89d0cafda2171b08d66995f","s":"9a688916e0518a0b"}