Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"9e7b46b02026e44de048ff92f4903137","s":"dfd47bee5efa87c0"}
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