Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"25abfeeba94537ede2fcd24d704cd529","s":"5dd0cc445271966b"}
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