Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"d23abfc914a4287bd643bc364cc1db9c","s":"84f191f114d7f1ec"}
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