Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"04cdd088946772531c5261a0c09259da","s":"9d1829f5a00c7f0c"}
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