Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"ab91c1d0d2dea27c7d3990ed44b8b283","s":"4aa7ab3af6d5c3b9"}
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