Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
{"ct":"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","iv":"9f00aca7510a50990b6251900e97e9f8","s":"1943195424b9fb32"}
Share your thoughts. Click here