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Retail

Paris’ Le Bon Marché turns store into curated experience for two

February 27, 2020

Two is Better curated shopping experience in French department store Le Bon Marché. Image courtesy of Le Bon Marché. Two is Better curated shopping experience in Parisian department store Le Bon Marché. Image courtesy of Le Bon Marché

 

By Dianna Dilworth

Parisian department store Le Bon Marché has transformed into an Italian hotel as part of a new exhibition called “À Deux C’est Mieux” (Better Together), a strategic curation aimed at luring affluent consumers seeking cultivated experiences when they shop.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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