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Retail

Paris’ Le Bon Marché turns store into curated experience for two

February 27, 2020

Two is Better curated shopping experience in French department store Le Bon Marché. Image courtesy of Le Bon Marché. Two is Better curated shopping experience in Parisian department store Le Bon Marché. Image courtesy of Le Bon Marché

 

By Dianna Dilworth

Parisian department store Le Bon Marché has transformed into an Italian hotel as part of a new exhibition called “À Deux C’est Mieux” (Better Together), a strategic curation aimed at luring affluent consumers seeking cultivated experiences when they shop.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  4. Kering to acquire jewelry manufacturer Raselli Franco Group
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  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci is 2019 Luxury Marketer of the Year
  10. For high-end fashion brands, wellness is the ultimate luxury
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