Retail
February 27, 2020
Two is Better curated shopping experience in Parisian department store Le Bon Marché. Image courtesy of Le Bon Marché
By Dianna Dilworth
Parisian department store Le Bon Marché has transformed into an Italian hotel as part of a new exhibition called “À Deux C’est Mieux” (Better Together), a strategic curation aimed at luring affluent consumers seeking cultivated experiences when they shop.
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