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Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. Chase opens new Sapphire Lounge in Las Vegas
  2. US lowers tariff on Swiss imports to 15pc
  3. Viceroy Hotels installs next chief executive
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  7. Hilton launches loyalty program at sea with Explora Journeys
  8. Hermès, Goyard lead consigner sales in 2025: Rebag
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Discovery defines new chapter for Rosewood
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