Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus celebrates master craftspeople with World Poetry Day Haiku

March 19, 2021

At the heart of Lexus is Takumi, the master craftspeople who log over 60,000 hours of training in the strive for perfection. Image courtesy of Lexus

 

Toyota Corp.’s Lexus is celebrating the Takumi, the company’s master craftspeople, and their indelible mark on the brand in poetic fashion.

To read the entire article, please subscribe or