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April 24, 2024
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Automotive

Lexus contrasts virtual and reality to drive dealership traffic

March 5, 2018

Still from Lexus' Command Performance Sales Event ad. Image credit: Lexus

 

By Sarah Jones

Toyota Corp.’s Lexus is making the point that its cars can only be appreciated in-person by leveraging a trendy technology.

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  7. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  8. Luxury growth at L’Oréal lags in Q1
  9. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
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