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Automotive

Lexus cooks up culinary experiences with event sponsorship

June 12, 2019

The Lexus All-Star Chef Classic will be held this October. Image courtesy of Lexus

 

By Staff reports

Toyota Corp.’s Lexus is connecting to consumers over food by becoming the title sponsor of the All-Star Chef Classic in Los Angeles.

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  1. Brands fail to consistently improve customer experiences: Forrester
  2. Prime London real estate dominated by Chinese, US buyers
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Porsche pushes consumers to disconnect through driving
  6. Tech-augmented hospitality offers more seamless, relevant experiences
  7. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  8. Secoo hires former LVMH marketing exec
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
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