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Automotive

Lexus explores connection between drivers and design in multichannel effort

October 8, 2019

Lexus Greatest Curiosity Lexus has launched the new campaign “Our Greatest Curiosity.” Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is celebrating curiosity in a wide-ranging multichannel campaign that shows the different ways people search for new experiences and inspiration.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. L'Oréal to launch #JoinTheRefillMovement campaign
  4. JW Marriott opens first property in Greece
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Bentley Home debuts picnic collection
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  9. Valentino Garavani unveils Vain handbag campaign
  10. Chrono24 rebrands in bid to lead global collector community
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