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Oct. 24, 2019
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Automotive

Lexus explores connection between drivers and design in multichannel effort

October 8, 2019

Lexus Greatest Curiosity Lexus has launched the new campaign “Our Greatest Curiosity.” Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is celebrating curiosity in a wide-ranging multichannel campaign that shows the different ways people search for new experiences and inspiration.

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  1. Burberry gamifies capsule release with product-themed platformer
  2. Inviting opinion pieces on luxury issues, marketing, retail and media
  3. Bentley strengthens brand loyalty through holiday collection
  4. Day's wrap: Greta Thunberg, Lexus, Leading Hotels of the World and Saks Fifth Avenue
  5. Chanel price increase imminent based on surging consignment sales, says Baghunter
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. Burberry personalizes Lunar New Year notes via WeChat
  8. Barneys personalizes experience via iBeacon placement
  9. How brands are tapping Facebook Messenger to bolster customer service
  10. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
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