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Automotive

Lexus combines craftsmanship and performance in new campaign

June 13, 2018

Lexus has a new campaign, "Performance, Crafted to the Extreme." Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is giving drivers an inside look at its attention to detail and quality craftsmanship in a new marketing campaign for its high-performance vehicles.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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