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June 25, 2019
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Automotive

Lexus combines craftsmanship and performance in new campaign

June 13, 2018

Lexus has a new campaign, "Performance, Crafted to the Extreme." Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is giving drivers an inside look at its attention to detail and quality craftsmanship in a new marketing campaign for its high-performance vehicles.

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  1. David Yurman celebrates summer, Solari collection on site
  2. Louboutin takes up space in childhood hangout
  3. Cartier big jewelry winner in Christie's record $109.3M royal Indian auction
  4. Affluent consumers unsatisfied with luxury marketing: YouGov
  5. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  6. Positive feedback, relevant information key to drawing in new consumers
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Mercedes allows long-term test drives for confident purchases
  9. Nordstrom contemplates dressing room iPads to elevate customer experience
  10. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
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