Luxury Daily
World’s leading luxury business publication
June 24, 2018
  1. Luxury market looking up in 2018, say industry execs
  2. Day's wrap: Gucci, Amazon, Instagram, Waldorf Astoria, Rolls-Royce and Agnona
  3. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  4. Luxury department stores use fashion bloggers to attract consumers
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Should luxury brands stop avoiding ecommerce?
  7. Porsche flaunts entry into electric car market with elaborate microsite
  8. Social posts impact 78pc of consumer purchases: Fashionbi
  9. Top 10 mobile marketing trends for 2016
  10. Chanel, Hermès rank as top brands worth premium pricing: survey
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Automotive

Lexus combines craftsmanship and performance in new campaign

June 13, 2018

Lexus has a new campaign, "Performance, Crafted to the Extreme." Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is giving drivers an inside look at its attention to detail and quality craftsmanship in a new marketing campaign for its high-performance vehicles.

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  1. Luxury market looking up in 2018, say industry execs
  2. Day's wrap: Gucci, Amazon, Instagram, Waldorf Astoria, Rolls-Royce and Agnona
  3. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  4. Luxury department stores use fashion bloggers to attract consumers
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Should luxury brands stop avoiding ecommerce?
  7. Porsche flaunts entry into electric car market with elaborate microsite
  8. Social posts impact 78pc of consumer purchases: Fashionbi
  9. Top 10 mobile marketing trends for 2016
  10. Chanel, Hermès rank as top brands worth premium pricing: survey
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