Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"4c71ffb17f496d9af52d920dfb24e0d2","s":"1436811653aa33ce"}
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