Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"76a9b6b5961365d9da869c82be8bceac","s":"09aa53117c8c9a26"}
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