Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"d4c34c58998201dea7fd72282cb359de","s":"e0bb790b6ddcc6aa"}
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