Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"009080751cb1cd967ca6b5054fd0fb2a","s":"89615e138ab3b2dd"}
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