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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Lexus "Life is Amazing" stobe lightman Lexus "Life is Amazing" strobe lightman

 

By Nancy Buckley

Toyota Corp.’s Lexus, in conjunction with Saatchi & Saatchi Fallon Tokyo, is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP
Seabourn to broadcast 2026 World Cup aboard luxury cruises