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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Lexus "Life is Amazing" stobe lightman Lexus "Life is Amazing" strobe lightman

 

By Nancy Buckley

Toyota Corp.’s Lexus, in conjunction with Saatchi & Saatchi Fallon Tokyo, is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Matches plots second act under new ownership
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dior, Rizzoli to release book on Lady Art project
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