Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

To read the entire article, please subscribe or sign in