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April 19, 2019
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Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Social media users more trusting of peers, influencers than brands
  3. Albemarle Street adapts to changing London retail landscape
  4. Galeries Lafayette, Valentino, China and Pinterest - News briefs
  5. Register now: Women in Luxury conference New York May 9
  6. Chopard shines light on carefree brides-to-be
  7. Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy - Live news
  8. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Drivers drawn to technology that improves safety, convenience: YouGov
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