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Aug. 22, 2019
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Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. How to make platform choices for ecommerce in China
  3. 2019 luxury spend expected to grow highest in UK
  4. Audi shares nostalgic film ahead of Avant arrival
  5. Aston Martin brings bespoke design to owners’ garages
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Chinese customer is most demanding: DLG event keynoter
  8. Burberry takes cues from British culture, climate in fall campaign
  9. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  10. Service, entertainment – not technology – shaping retail’s future
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