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Aug. 18, 2018
  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
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Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

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  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
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