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May 25, 2019
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Arts and entertainment

What impact will the Versace-centric docudrama have on the brand?

January 16, 2018

Promotional image for "The Assassination of Gianni Versace: American Crime Story." Image credit: FX

 

By Sarah Jones

An upcoming miniseries is turning the mystery surrounding the murder of designer Gianni Versace into television drama.

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  1. Learning from the other side: Branding lessons from the top 5 retailers in the US
  2. Burberry brings Monogram collection to Saks with takeover
  3. Strong storytelling key for digital, physical spaces
  4. Giambattista Valli brings couture perspective to more consumers with H&M
  5. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  6. Contextual content strategy: Lexus’ approach to personalization
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Giorgio Armani asks brand loyalists to share legacy
  9. Millennials push impulse shopping, flexing brands
  10. Luxury licensing - Luxury Memo special report
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