Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"84059279a91cb1e0dcdcdd7e6623aef9","s":"e42c6c4906fad1d4"}
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