Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"8ed15a9dd0b45eea19b34c7ddf2db95b","s":"21cef2cad5078f8a"}
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