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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  7. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  8. LVMH averts luxury slowdown, revenues up 9pc in 2023
  9. L'Oréal to launch #JoinTheRefillMovement campaign
  10. ‘New Age’ project from Selfridges plugs emerging artists
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