Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"3545dbac1650e9f5685fef80fe2b6701","s":"6d380cdd8dd22765"}
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