Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"aa7d865052a6fb945c94a21869b8f6bc","s":"a5b2988f72eef1ee"}
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