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Television

Lexus makes noise with Super Bowl ad

January 27, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

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  1. Moncler stocks exclusives at new flagship in London
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. Estée Lauder Cos. opens Belgian biotech hub
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Fortnum & Mason highlights heritage through expedition sponsorships
  10. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
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