Luxury Daily
World’s leading luxury business publication
Nov. 28, 2021
  1. Dior reinvigorates Miss Dior with latest floral romance
  2. Burberry transforms customer experiences through digital innovation
  3. Dior goes for gold with flashy J'adore campaign
  4. Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021
  5. Day’s wrap: LVMH, Fendi, L’Oréal, WeChat Pay and luxury real estate
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Montblanc proudly introduces familiar new mark makers
  8. The Luxury Collection's Mary Pat Wallace: Luxury Woman to Watch 2022
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Lexus makes noise with Super Bowl ad

January 27, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior reinvigorates Miss Dior with latest floral romance
  2. Burberry transforms customer experiences through digital innovation
  3. Dior goes for gold with flashy J'adore campaign
  4. Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021
  5. Day’s wrap: LVMH, Fendi, L’Oréal, WeChat Pay and luxury real estate
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Montblanc proudly introduces familiar new mark makers
  8. The Luxury Collection's Mary Pat Wallace: Luxury Woman to Watch 2022
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
VIDEOS
More Videos

MORE IN Television
How ‘House of Gucci’ may impact the house of Gucci
Moët Hennessy taps HBO Max for multibrand partnership
Gossip Girl revival is luxury’s new gateway to Gen Z
As streaming shift speeds up, luxury brands should respond with new marketing tactics
Tiffany & Co. sparkles onscreen in upcoming film
La Perla plays into plot on Netflix series



RECENT ARTICLES
Day’s wrap: Nordstrom, Saks, Accor and Oscar de la Renta
Saks enlists Michelle Obama for holiday kickoff event
Oscar de la Renta debuts resale platform with vintage specialty

Nordstrom sales return to pre-pandemic levels, but digital stalls
Louis Vuitton embraces holiday magic with cinematic campaign
Tiffany & Co. breaks all its own rules in lively new film