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Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Travel advisors are hottest new thing that never went away
  6. Register now: Women in Luxury conference New York May 9
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. French, Asian luxury companies average double-digit sales growth: Deloitte
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
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