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July 23, 2018
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Internet

Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Buccellati taps virtual influencer to court younger consumers
  2. Luxury brands must focus on sustainability to avoid disruptions: report
  3. Influencer marketing – Luxury Memo special report
  4. Political conservatives 10pc more likely to buy luxury goods
  5. Luxury brands cannot ignore voice commerce
  6. Millennials redefining norms of luxury
  7. Announcing: Luxury Marketing Forum New York Sept. 26
  8. Hermès, Hublot, Gucci, Aston Martin, Porsche Design, McQueen and Silverstone - Live news
  9. Day's wrap: Hermès, Hublot, Gucci, Aston Martin, Porsche Design, McQueen and Silverstone
  10. Top 5 brand moments from last week
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