Luxury Daily
World’s leading luxury business publication
Dec. 13, 2018
  1. Day's wrap: Farfetch, Moda Operandi, Rimowa, BMW, Barron's and Hennessy
  2. Moda Operandi hires ecommerce exec from Tesla
  3. Mr Porter debuts AI style assistant for gifting help
  4. Roger Vivier shoes spur catfight in comedic short
  5. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  6. Bleu de Chanel dives deep with new campaign
  7. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  8. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Preferred Hotels caters to digitally savvy travelers
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Farfetch, Moda Operandi, Rimowa, BMW, Barron's and Hennessy
  2. Moda Operandi hires ecommerce exec from Tesla
  3. Mr Porter debuts AI style assistant for gifting help
  4. Roger Vivier shoes spur catfight in comedic short
  5. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  6. Bleu de Chanel dives deep with new campaign
  7. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  8. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Preferred Hotels caters to digitally savvy travelers
VIDEOS
More Videos

MORE IN Internet
Roger Vivier shoes spur catfight in comedic short
Mr Porter debuts AI style assistant for gifting help
Zegna starts off Luxury Pavilion store with CFA capsule
WatchBox turns timepieces into financial capital
Lexus series compares culinary arts to car craftsmanship
Sotheby’s targets Amazon employees for HQ2



RECENT ARTICLES
Day’s wrap: Farfetch, Moda Operandi, Rimowa, BMW, Barron’s and Hennessy
Hennessy launches lifestyle extensions for holidays with Opening Ceremony
Barron’s expands into China with local alliance

Moda Operandi hires ecommerce exec from Tesla
Farfetch acquires Stadium Goods in streetwear push
See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16