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Internet

Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
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