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Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
  10. Prada recruits Jake Gyllenhaal as fragrance frontman
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